Story Power Marketing
Attract Leads, Keep Them Tuned In and Inspire Them to Act
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Latest posts
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$5 From Amazon or $15K From a Client? You Choose…
A couple of years ago, I encouraged a lawyer, let’s call her “Lucy,” to give away her book to attract leads. She thought that was a TERRIBLE idea. She told me she didn’t want to “leave money on the table.” Then we did the math. Every time she sells a book, Lucy gets $5. Amazon……
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They’re Starving For Your Book
Yesterday I asked you and the rest of my online family to share the most pressing question you have about your book. The most common answer, by far: “How do I get my book in front of the right people?” When Melanie replied yesterday with that question, I asked her, “What have…
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It’s The SMART Kids Who Do This
When I was in high school, no one visited the guidance counselor. I mean NO ONE. He was a creepy hippy-turned-teacher who sat alone in his third-floor office, waiting for someone to show up and ask for help. Asking for help felt like surrender, sign of weakness, an admission…
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Is Your Marketing Too Synthetic?
I spent a couple of days last week at Brian Kurtz’s TXL Live event with some of the best marketers and copywriters in the galaxy. We talked a lot about AI. (No surprise) But we also talked a lot about “going analog.” Step out of the all-digital, automated, artificial world. Step…
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RecomMONDAYtions ~ 2026.10.26
Recommended Reading Is Email Marketing Dead? No, But… Every few months somebody declares email marketing dead. Megan Braverman says the people asking are grading email on the wrong test. They expect a newsletter to close deals on its own. When it doesn’t, they call it a failure.…
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Why The Welcome Mat Stays Out
Greetings from Connecticut, where I’m attending the “TXL Live” event hosted by Brian Kurtz. Brian is a marketing legend who refers to the people in his email database not as his “list,” but as his “online family.” He means it. I swiped that term from him. I mean it, too. Here’s…
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Hunter or Helper? You Choose
Helping is listening hard enough to learn what a prospect really needs. It wins clients who stay. Hunting is chasing the yes, high-fiving the kill… then watching the client walk three months later. Here’s a good example (and why it matters). The post Hunter or Helper? You Choose…
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Red? Yes. Delicious? Not so Much.
Today is National Apple Day which has me thinking about the saddest apple in the bin: The Red Delicious. The last time I bit into one, I thought, “Red? Yes. Delicious? Not so much.” It was mealy. It was mushy. The skin was thick, kind of chewy, and very, very bitter. All beauty.…
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Leads Fading Away? Here’s a Fix…
Have you heard the one about the expert who attracts leads only to watch them fade away? Visitors go to the expert’s website, give their email to get a free resource, and receive a message that says, “Thanks for downloading! Here’s your link.” Then nothing. Or a week later, a…
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RecomMONDAYtions ~ 2026.10.19
Recommended Reading Answer the Worry Before You Answer the Question Somebody types a question into Google. Ann Handley wants you to think about what’s going on in that person’s head while they type. Her example is a buyer searching for software. The query is about features. The…