Brand Keys

A World Leader in Customer Loyalty & Engagement Metrics

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CPG Matters 18 Oct 2026
The Consumer Packaged Goods (CPG) category is big. Mind-bogglingly big. CPG contributes $2–2.5 trillion to U.S. GDP. It supports 22+ million jobs. It’s the nation’s largest manufacturing sector by employment. So, as a “category,” it has a lot at stake. Consequently, CPG loyalty…
Who Fact-Checks the Pollsters? 05 Oct 2026
The midterms are coming. And suddenly, everyone has a number. But heads up! Polls can mislead. A poll is a snapshot, not a crystal ball, and sometimes not even a particularly good snapshot. So, before you believe the number, check the people behind it. Here’s how:…
2026 LOYALTY LEADERS LIST (AI-Optimized) 14 Sep 2026
We invite you to take a look at this year’s list. In addition to our usual predictive measures, this year we added an AI gap analysis: AI category deliverables versus brands’ go-to-market strategies. You can find . . . Results here: https://tinyurl.com/4efz8474 Marketing Daily…
Caveat Venditor 10 Aug 2026
Consumers may tell you one thing, but what they don’t is what they really expect. And for the past two decades expectations have been in the in the driver’s seat. It’s a good idea to have a fix on what those expectations are before creating products and taking them to market.…