TBR – Technology Business Research
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Latest posts
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The Strategic Bets that Will Drive IT Services Growth and Invite Disruption in 2027
In this TBR Insights Live session, TBR Principal Analyst and Practice Manager Patrick Heffernan, Principal Analyst Bozhidar Hristov and Senior Analyst Kevin Collupy look at the strategic choices certain IT services companies and large consultancies made in the last two years…
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Salesforce vs. ServiceNow in AI Adoption Expectations for 2027
The defining question for ServiceNow and Salesforce in 2027 is no longer whether they can articulate compelling agentic use cases. It is whether those use cases begin driving meaningful consumption on their platforms. Both companies have been messaging that opportunity for…
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How AI Is Reshaping Services Delivery in Federal IT — and What It Means for Providers
In this TBR Insights Live session, TBR senior analysts John Caucis and James Wichert review of TBR’s latest research on the impact of AI on the federal IT services market, including how AI is enabling Tier 1 FSIs to reimagine service delivery, solution development and internal…
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From Contraction to Opportunity: What’s Next for the Federal IT Market and Leading Systems Integrators?
In this TBR Insights Live session, TBR senior analysts John Caucis and James Wichert review their FFY26 findings and share exclusive insights into trends expected in FFY27, including which vendors are best positioned for growth. Additionally, they discuss the impact of reforms…
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Should Accenture Enter Assurance?
The opportunity is not for Accenture to become the fifth member of the Big Four but rather to challenge their position as trusted enterprise advisers by making independent AI assurance a critical component of enterprise transformation. The strategic risk is that, without…
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Sapiens’ AI Transformation: Inside its Bet on Autonomous Insurance
For the last nine months, Sapiens has been testing the possibilities of radical AI-enabled change, while continuing to support customers in a highly regulated and hidebound industry. New leadership has challenged the company to move at AI speed while establishing a new standard…
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Infosys Moves From AI Experimentation to Enterprise Orchestration as Infosys Topaz Takes Center Stage in the Company’s Next Chapter
Infosys hosted more than 200 clients, partners, analysts and advisers during its flagship event, Infosys Americas Confluence 2026. The packed agenda included Partner Day and Analyst Day tracks, client stories, partner presentations and Living Labs demos of both Infosys- and…
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HCLTech Advances its Total Experience Services Through AI-led Operating Model Transformation
In an ever-connected world, HCLTech established its Total Experience offerings to create a unified user and customer experience for its clients, removing pain points and friction across teams and departments. The transformation begins with the operating model, as many companies…
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Gemini for Industries: Context, Governance and the Changing Role of SI Partners
Throughout 2026, Google’s Gemini for business has evolved from a set of components to a unified solution for practical AI. Today, it is used by 90% of the Fortune 100 and has become the fastest-growing product in Google Cloud history. Two complementary pieces exist: the…
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U.S. Mobile and Broadband Market Outlook: Convergence, M&A and AI Drive Operator Growth
In this TBR Insights Live session, TBR Senior Analyst Steve Vachon shares exclusive analysis of U.S. mobile and broadband market developments shaping operator strategies, including key insights from TBR’s latest U.S. Mobile and Broadband Operator Benchmark. The post U.S. Mobile…