SFS
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Latest posts
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From Street Football to the United States: How Social Media Are Changing the Rules for Securing a U.S. Sports Visa
You do not necessarily have to play in Serie A or have won a World Cup to demonstrate your talent in the United States. Today, a street footballer with millions of followers may have a profile just as compelling, from a U.S. immigration perspective, as that of a professional…
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The Breakaway: Transforming Interest in Women’s Sport into Tangible Business Growth for Clubs, Brands, and Investors
Growing attention toward women’s sport creates new possibilities for sports organizations, brands, and investors. However, converting this momentum into commercial growth requires answering precise questions: Who are the fans to win over? What characteristics make a team…
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YouGov Joins SFS 26 as Gold Partner: Driving Sports Business through Data, FanIntelligence, and Brand Perception
Social Football Summit (SFS) is thrilled to announce YouGov as a Gold Partner of SFS 26, taking place on November 10–11, 2026, at the Allianz Stadium in Turin. YouGov is a leading global data and market research firm specializing in continuous tracking of consumer and sports fan…
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The Breakaway Joins SFS 26 as Gold Partner: Shaping the Commercial Future of Women’s Sport
The Social Football Summit (SFS) is thrilled to announce The Breakaway as a Gold Partner of SFS 26, taking place on November 10–11, 2026, at the prestigious Allianz Stadium in Turin. The Breakaway is a strategy advisory firm dedicated to advancing the business of women’s…
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Lazio Region and the Rome Chamber of Commerce at SFS 26: Applications are open for 3 Regional Startups and SMEs
The growth and long-term competitiveness of the modern football industry rely heavily on fresh ideas, emerging technologies, and sustainable business models. In this context, strong collaboration between public institutions and innovation hubs represents a critical engine for…
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Technology, Sustainability, and Strategic Advisory: AI Week, ESGeo – RISE, and Football Benchmark Join SFS 26 as Premium Partners
The transformation of the modern football industry demands the integration of multidisciplinary expertise and the adoption of high operational standards across all organizational levels. In an industry rapidly evolving toward increasingly complex business models, sports entities…
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Athletes as Growth Partners
Using faces in a campaign is easy. Building value together with female athletes requires active listening, expertise, clear rules, and shared goals. MOMENTUM | The Business of Women’s Sport — by SFS × The Breakaway FAIR Pillar: Athletes In the commercial jargon of sports, female…
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Multi-club ownership: Building competitive advantage in a more complex market
Following Football Benchmark’s multi-club ownership workshop at World Football Summit Madrid, Antonio Di Cianni, Director of Advisory, considers where MCOs can create value and the strategic and regulatory challenges that investors must address. Multi-club ownership has become…
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Audience Doesn’t Show Up by Chance: It Is Built
One of the most common mistakes when constructing the “women’s sport” product is mistaking sporadic attention for an ongoing relationship. Major events can generate interest, but transforming that interest into a habit requires vision, strategy, and data. MOMENTUM | The Business…
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Football and ESG: Sustainability as the New Strategic and Economic Lever for the Sports Business
How can professional football and ESG sustainability principles be reconciled? Above all, how can the industry prove that environmental, social, and governance commitments are not added costs or synonyms for austerity, but extraordinary opportunities to generate new commercial…