Themanager.org
Food for thought and relevant information in the field of strategy and management
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Latest posts
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How to make your international event a success
Choosing the right conference hotel venue is an important factor to the success of global business events Events and conferences can be challenging to organise, as they require a good deal of forward planning. Finding the right hotel venue is one vital factor for making your…
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Discounts as an element of the long- and short-term pricing strategy
The pricing decision is an important element of the marketing mix for every product and service. It not only determines the profit margin of the particular product. More importantly, it positions the product in the mind of the customer: In relation to competitive products and…
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7 of the Largest Internet Business Models in the World
Since the arrival of the modern-day Internet, a number of new and exciting business models have emerged. Made possible by increasingly fast broadband connections, powerful computers and smartphones, these sectors have grown quickly in just 20 years or so. Now, they’re some of…
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Why UK Businesses Shouldn’t Ignore GDPR
EU legislation is, often, neither the most exciting nor relevant topic to our business lives. Much of it dictates the specifics of trade, controls safe manufacturing and various other, broad topics. However, from time to time there are significant regulations that matter not…
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Four Marketing Lessons We Can Learn from Casinos
In order to market any enterprise successfully, you sometimes need to think outside the box. Using the same stale old tactics over and over soon stops delivering any tangible gain. This becomes a problem even more with the rise of the concept of “Best Practices”. Pushed by eager…
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Does Your Business Need Web Conferencing?
The massive growth in video consumption is already taking advertising companies by storm. In 2015, about 96 percent of households in Germany had internet access Europa reports. And as video consumption now accounts for as much as 50 percent of all mobile traffic, it’s safe to…
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A Checklist of Startup Mistakes that Could Kill Your Business
It’s hard enough to put up a startup. There are no guarantees of success. Tech.co says about 50 percent of all new businesses fail within the first five years. And half of those that do probably won’t make it in the next 5 years. That’s a massive amount of failure. And one…
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Bootstrapping as a business strategy
Bootstrapping is a technique used by individuals in business to overcome obstacles, achieve goals and make improvements through organic, self-sustainable means with no assistance from outside. It basically means to found or start a business using personal assets (such as…
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How to Compete with The Big Guys as a Small Business
Taking on a large corporation in an industry can seem like an insurmountable task for a small business. The fact is that many small companies cannot compete because they cannot lower prices enough to beat the large competitor. While some of these companies cannot compete with…
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How to Foster Diversity in Your Workplace
Diversity is a hot-button issue and one of the most important philosophical discussions occurring in America and in the global business world today. From politicians to educators to bloggers, it seems that everyone has an opinion on what diversity means, how important it is, and…