Wasabi Publicity
Inspire Change
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Latest posts
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In-Studio Media Training 101: How to Look, Sound and Connect Like a Pro
Landing an in-studio interview is exciting. It can also be intimidating. Suddenly, you’re thinking about things you never considered during a Zoom interview: What should I wear? Where do I look? What do I do with my hands? Is someone going to do my makeup? Are my shoes going to…
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Use PR to Fill Online Workshops
When Dr. Judith Swack hired Wasabi Publicity to promote her book, Clear the Trauma, podcast interviews were an important part of our strategy (one goal inside a larger strategy was to use PR to fill online workshops). Podcasts gave Judith the time and space to explain her work,…
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What Does It Take To Attract Tier 1 Media?
Clients often ask us: What does it take to attract Tier 1 media? First, let's define Tier 1. These are media outlets with national or global reach that have huge audiences, often exceeding millions of readers or viewers. We're talking about opportunities like The School of…