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Latest posts
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Ready for ‘joyful’ conversations with your content? Storyblok Agents go beyond automation in the CMS
$4.63 trillion. Man, that’s a big number. Bigger than Japan’s GDP. Let that sink in. I first saw this figure a few months ago, when Storyblok published its research on the growing specter of content debt. The report was produced in partnership with FT Longitude (an arm of The…
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The Top 10 AI Tools for Small Business: From Automation to a Coordinated Team of AI Agents
If you’re a small business owner, the clock never stops. After the “OPEN” sign flips and the lights go down, the second shift begins as you tackle your inbox, review invoices, and plan the next day. That doesn’t leave a lot of time to explore new ideas for growth. Small…
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What’s the ROI of an Agentic CMS? Kontent.ai ran the numbers. Here’s what they found
Last November, I wrote an analysis of the Forrester Wave for Digital Experience Platforms called Welcome to the “Agent Hunger Games.” Are the odds in your favor? In it, I predicted exactly what we’re seeing now: a market where the AI rhetoric is reaching peak volume, and every…
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The Critic's Corner Podcast: The Front Line of AI, Agents, and the Future of CX with Dan O’Connell
Listen to the full episode of “The Critic’s Corner” Podcast > Like every category in the thick jungles of enterprise software, customer experience is having an AI moment. The changes have been big. And they're getting even bigger. But this trend isn't new. The CX category has…
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ai12z Takes AI Visibility from Scoreboard to Playbook, Turning AI Search Insights into Action
Highlights ai12z has expanded the capabilities of its AI Visibility SuiteThe latest release brings together AEO, GEO, and AIO insightsMarketers gain deeper knowledge on their referral traffic from AI search toolsTeams can measure, diagnose, improve, and validate performanceA…
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Into the Deep: Brightspot’s Esca Automations Lights Up Agentic Content Workflows
In the deepest parts of the ocean, where sunlight is a myth, it seems impossible that life exists. It’s cold. Murky. The pressure is intense. Certainly not hospitable for humans, but it doesn’t seem friendly for fish, either. And yet, in this pitch-black “midnight zone,” a bevy…
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Is ‘Schrödinger’s Agent’ dead or alive? Why the AI Black Box is elevating governance and observability
For any science nerd, the whole premise of Schrödinger’s Cat is paradoxical brain candy. If you’re not familiar with this feline thought experiment (and resident social meme), it was first proposed in 1935 by its namesake, Erwin Schrödinger – a Nobel Prize-winning Austrian…
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AIRA Arising: Kentico’s AI-Powered Platform Nearly Quadruples Adoption in First Half of 2026
It was just a few months ago that I did a deep dive into Kentico’s bench of specialized AI agents (more appropriately referred to as “teammates”) as they took to the field. It was the first big play for its ambitious AIRA Agentic Marketing Suite. Now, as we roll downhill towards…
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The Critic's Corner Podcast: Mike Spenceley Brings a Creative Eye to AI and Its Impact on Content Operations
Listen to the full episode of “The Critic’s Corner” Podcast > AI is now an intrinsic part of content operations, and teams are harnessing it at every level. AI agents are performing tasks across the content supply chain, and executives want more automation everywhere. Meanwhile,…
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Is your AI app ready to ship? A new diagnostic can help validate your vibe coding with confidence
When Andrej Karpathy coined the term “vibe coding” last year, it felt like a joke. Memetic, even. “Embrace the exponentials,” he said in a Tweet heard ‘round the tech world. The co-founder of OpenAI – who famously called English the “hottest new programming language” –…
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AI is eating clicks. But is it feeding the funnel?
Every Thanksgiving, my father – our family’s resident storyteller and spinner of fish tales – revisits his 2011 trip to Brazil over a zesty slice of key lime pie. My favorite chapter takes place in the Amazon Basin, where he and an intrepid crew of tourists venture through the…
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An ‘Invisible Brake’ on AI? New Research Suggests Content Debt is a $4.63 Trillion Liability
Content debt isn’t like other kinds of debt. It’s quiet, sneaky, and compounds exponentially in the shadows – where no one’s the wiser. It often accrues on your website, but it can spread across your organization’s entire content ecosystem like a virus. We’ve known about content…
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The Critic's Corner Podcast: Dan Drapeau on How AI Agents are Redefining DXP Expectations
Listen to the full episode of “The Critic’s Corner” Podcast > The web and the tools that power it are in the middle of a major reset. DXPs have evolved from monolithic suites to composable ecosystems and now into AI-driven systems and "Agentic Experience Platforms." So what…
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The ROI Trap: Why AI Needs More Than Individual Productivity Gains
Michael Spenceley is a DX and Content Operations Leader and a CMS Critic Contributor. The pressure to extract ROI from AI is being felt in organizations of all sizes and in all sectors. Over the past several years, many leaders have been pleased with the incremental efficiency…
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Cue the CrafterQ: Crafter Software’s Agent Platform Turns Websites into Conversational AI Experiences
There’s an undeniable “craftsmanship” that underpins Crafter Software’s success. The name evokes something handmade, deliberate, and bespoke – which most digital experiences aspire to be. And that's what Crafter has always aimed to deliver. It’s not to say that reusable…
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Are your AI projects stalling? Acquia Source is priming an agentic engine for marketers
I went to college in a coastal city, one where a summer-afternoon deluge could, at times, transform a cobblestone street into an oily pool of unknown depths. On one such day, there was a particularly heavy downfall, and I was driving my Chevy beater through it. I came upon one…
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What Is a DXP in 2026?
Dan Drapeau is Managing Director at DXP Catalyst Consulting and a CMS Critic contributor. The DXP category has spent the past year rebranding itself around AI and agents. The feature sets are evolving, and the marketing messages are painting an ambitiously agentic future. Now…
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MX to the MAX: Tom Cranstoun's New Book Decodes Machine Experience for Humans and Agents
Listen to the full episode of “The Critic’s Corner” Podcast > In January of this year, Amazon launched Alexa+, Microsoft gave birth to Copilot Checkout, Google pushed UCP, and Anthropic introduced Claude Cowork. The infrastructure needed for machines to act on web pages all…
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Diving Deep with Palmata: Contentful Uplevels AEO to Help Brands Understand and Influence AI Discoverability
If you’ve ever been snorkeling or diving in the Caribbean, you know how intoxicating the ocean is. From the Cayman Islands to Virgin Gorda, the sea shimmers like diamonds in the hot equatorial sun, revealing a crystal-clear aquatic wilderness teeming with life. Among the schools…
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Matt & Matt Show Episode 7: 2026 Halftime Report! Vercel Ship to Full Sail, the AEO Goal, and More
Watch the full episode of the Matt & Matt Show > The summer is heating up, and the Matts are back with some hot takes from the road in this unofficial 2026 Halftime Report! Sure, the World Cup might be scoring big on most screens, but AEO is proving (again) to be the real goal…