More About Advertising
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Latest posts
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Omar Oakes: Strategy was never in short supply. Courage was
A new WFA report says strategic thinking is advertising’s biggest talent gap. That’s always been true, but now AI is […] The post Omar Oakes: Strategy was never in short supply. Courage was appeared first on More About Advertising .
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VW’s longevity play puts a new twist on ‘if only everything in life’ classic line
DDB Paris has delved into Volkswagen’s past to put a very modern twist on the old idea that your VW […] The post VW’s longevity play puts a new twist on ‘if only everything in life’ classic line appeared first on More About Advertising .
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Omar Oakes: Ad agency pitch theatre is not a sport, but a beauty contest
Ad agencies love to talk about pitching like it’s sport: winners, losers, league tables. Last week’s PepsiCo/Coca-Cola global media account […] The post Omar Oakes: Ad agency pitch theatre is not a sport, but a beauty contest appeared first on More About Advertising .