pharosIQ
Buyer Intelligence Built on Real Engagement
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Latest posts
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pharosIQ Takes On AI-Driven Assumptions at Global ABM Conference and The Drum’s B2B World Fest
pharosIQ will join Amazon Web Services and Equinix on stage in London and lead a live data clinic in Miami, […]
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How to Manage Buying Groups as They Evolve
A B2B buying committee map is a list of who is involved in a deal and the role each person […]
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How to Map a B2B Buying Committee Using Observed Engagement
Marketing and sales activity usually centers on one contact: whoever shows up first in the CRM and stays the most […]
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The Drum: Anna Eliot says customers don’t care where marketing ends
pharosIQ’s CMO and The Drum Awards for B2B juror explains why marketing scorecards need to account for the entire customer […]
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Buying Group Visibility: From One Contact to the Whole Room
A CRM record built around one contact can tell you that an account is active. It can’t tell you who […]
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GTM Is Moving Beyond Intent: 5 Takeaways from UNBOUND 2026
UNBOUND 2026, HubSpot’s newly renamed flagship event, brought GTM leaders to Boston to talk about building an AI-powered, unified go-to-market. […]
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What Is a Buying Group? The Visibility Gap in your Account Data
A B2B purchase decision is rarely made by one person. It’s made by several stakeholders working together, each with their […]
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Faster Wrong Is Still Wrong
Originally published by Demand Gen Report. Walk into almost any go-to-market planning session this year and the mandate is the […]
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pharosIQ Named Winner in Global AI Awards for AI in Data & Analytics
Recognition validates pharosIQ’s approach to combining proprietary first-party buyer intelligence, data and AI to improve B2B go-to-market decision-making pharosIQ, a […]
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pharosIQ Shortlisted for Best Use of AI in Sales & Marketing at The 2026 A.I. Awards
Philadelphia, PA – August 25, 2026 – pharosIQ, the B2B data intelligence company built for the next era of go-to-market, […]
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Every Weakness in Today’s Signal Architecture Becomes an Automated Weakness Tomorrow
Originally published by The Drum. As AI agents take on more go-to-market decisions, the quality of the signals feeding them […]