ProfileTree
Web Design and Digital Content Marketing Agency
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Latest posts
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SEO Consultant for Northern Ireland Businesses
An SEO consultant for a Northern Ireland business audits the website to find what stops it from ranking in Google and AI answers, then sets out a plan your team can run, with hands-on help where you need it. ProfileTree, the Belfast SEO company behind our SEO Northern Ireland…
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Conversational Marketing Examples for UK and Irish SMEs
A conversational marketing campaign is a chat flow on one chosen page that opens with a qualifying question and sends each visitor to the step that suits them, usually a booked call or a member of the team. The conversational marketing examples below are campaign designs…
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Web Design Using WordPress: A Practical UK Guide
Web design using WordPress means building a business website on WordPress.org, the free open-source content management system, and choosing hosting and a theme to suit the business. This guide from ProfileTree, a Belfast web design agency, sets out each step. Why WordPress Suits…
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Green Marketing Practices: A Guide for UK and Irish SMEs
Green marketing practices are the ways a business promotes the environmental benefits of its products, services, or operations, and in the UK, every claim has to meet the CMA Green Claims Code. Since April 2025, the regulator can fine a business directly for a misleading claim.…
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Who has the most followers on TikTok: global and UK lists
The person who has the most followers on TikTok is Khaby Lame, with about 163 million on 1 November 2026, ahead of Charli D’Amelio on 160.3 million and MrBeast on 145.3 million. This list from ProfileTree, the Belfast digital marketing agency, also names the most followed…
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Content Marketing for Bloggers and Vloggers
Content marketing for bloggers and vloggers means planning each post and video around a question your customers search for, then measuring the enquiries it produces. ProfileTree, a Belfast web design and digital marketing agency, helps UK businesses turn an existing blog or…
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Google Business Profile Management: The UK Guide
Google Business Profile management is the ongoing work of keeping your free Google listing accurate, verified, and reviewed, so that it appears in Google Maps when nearby customers search. ProfileTree manages profiles within its local SEO work for UK businesses, and this guide…
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The art of communication in business: a practical guide
The art of communication is a much coveted skill, it means a person knows how to read a situation, deliver a message as intended and make sure the other person understands and acts accordingly. In a business environment, it means whether an investor takes your offer or a client…
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ChatGPT for business: choosing a plan for a small firm
For small business owners, integrating the best ChatGPT solutions into their existing workflows can result in enhanced efficiency, significant cost savings, and improved customer experiences. This article delves into the best practices for small businesses eager to harness the…
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Vlogging websites for business video
There are two kinds of vlogging websites: ones that are already popular among the masses such as YouTube and TikTok, where audiences already exist and are active, and others that belong to the business, where your can publish your videos and turn them into enquiries. At Profile…
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Social media team structure: roles, models and when to hire
A social media team is what connects your business and your products with the real world. The team plans, creates, published and measures your social channels and your connections with your customers. An SME will usually start their social media team with a manager and then add…
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CPD plan for SME teams: how to build one that works
A CPD plan sets out the skills each person in a team needs to build over the next twelve months and how the business will check that the learning changed the way the work is done. ProfileTree helps SME teams in Northern Ireland and across the UK build one around the digital…
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What Is Hotjar and How Small Business Websites Use It
Hotjar is a behaviour analytics tool. It shows you how visitors are using your website through heatmaps, session recordings and on-page surveys. Hotjar now is part of the Contentsqaure platform. Profile Tree has created this guide to help you understand what Hotjar is, how you…
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TweetDeck (X Pro): what it is, what it costs and how to use it
Users could customise their dashboards by moving around these columns or adding new ones. Image credit: GrowVisibility The post TweetDeck (X Pro): what it is, what it costs and how to use it appeared first on ProfileTree .
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SEO for Web Designers: What Every Site Needs to Rank
SEO for web designers is about making sure a website is built with search visibility in mind from the start. This means creating clear structures and templates that search engines and AI assistants can understand and rank. ProfileTree, a Belfast-based agency specialising in…
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Shopify Platform Strategy for UK and Irish Online Stores
A successful Shopify platform strategy starts with understanding what you sell, who your customers are, and how they can find and buy from your store. ProfileTree, a Belfast-based agency working with businesses across Northern Ireland and the UK, helps put these pieces together…
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Managing a Remote Content Team in the UK and Ireland
Managing a remote content team well depends more on written systems than on meetings. Each writer needs a brief that answers their questions, house style rules, a list of approved links, a clear AI policy and an employment status check for each freelancer. This guide explains…
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AI in Social Media Marketing for UK and Irish Businesses
Cooperation between the human factor and AI in social media marketing pushes unique and insightful business draft posts and captions. AI scans and tests drafts, gathers data of what people say about the brand and reports back so the person in charge and makes the decision of…
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Small business consultation: how to hire right and grow
Struggling with falling sales or a website that isn’t bringing in enquiries? That’s where small business consultation comes in, giving you targeted expert help for a fixed fee and scope. Belfast digital agency ProfileTree explains how consulting works across the UK and Ireland,…
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Business statistics for the UK and Northern Ireland
In 2024, the UK recorded 317,000 business launches against 280,000 closures. That’s an 11.1% birth rate and the lowest death rate the market has seen since 2016. Northern Ireland mirrored this positive momentum, counting 82,680 registered businesses in March 2026, marking 12…