Kellblog
Dave Kellogg on Enterprise Software Startups
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Latest posts
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Appearance on the Founder Brand Podcast with Finn Thormeier
What do Jack Daniel’s, Robert Service, and David Ogilvy have to do with founder branding? A conversation with Finn Thormeier about staying in character, staying on message, and building a senior audience without writing for the algorithm.
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Please Don’t Scare the Children: Thoughts on a Delicate Reason to Split Off the New Business Team
Salespeople run on emotion. Bruising renewal conversations can erode the conviction they need to win new business. A delicate reason to separate land from expand and renew—and why confronting the brutal facts doesn’t require everyone to take the same daily beating.
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Terminators, Dogs, and Skills
Could your salespeople pass an industry cocktail party test? Could your marketing copy? Inspired by the dogs in Terminator, I built an AI skill to flag writing that sounds like it came from an industry outsider.
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The Only Sensible Policy for Commenting on Rumors
Deny enough false rumors and you’ll eventually turn “no comment” into confirmation. Why companies need a consistent policy for responding to rumors—and why the time to adopt it is before you need it.
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The Market Segment Analysis Chart
Most segment-strategy discussions involve seas of numbers scattered across slides, spreadsheets, and dashboards. Here’s a simple chart that puts the relevant data in one place so you can spend less time reconciling numbers and more time deciding where to invest, what to fix, and…
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The One Thing That Everyone May Be Too Busy to Worry About: Winning
Everyone on the executive team is busy making plan and improving efficiency. But who is making sure you’re actually winning the market? Why CEOs need to track market share — even when the data is imperfect.
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Why I Believe in Categories, Just Not Category Design
Categories emerge from markets, not blueprints. Why category design can distract startups from building a company—and why the best way to create a category is to go sell some software.
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Introducing Kellblog Subscriptions
(Edited 8/5 with expectations for more changes coming.) I often tell founders to "test by doing," so in this post I'll be practicing what I preach. After nearly 20 years of publishing Kellblog for free, I'm introducing subscriptions. I'll start by