Search Engine Roundtable
Search Pulse from the Search Engine Roundtable
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Latest posts
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November 2026 Google Webmaster Report
It is time for the big Google Webmaster report, the November 2026 edition, where I recap all the big changes Google made organically in Google Search. Of course, the big one is that Google completed its September 2026 spam update in October, and we also saw several unconfirmed…
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Gary Illyes Implies Click Data Not Coming To Google Search Console AI Reporting
Gary Illyes from Google has implied that click data and query data are likely not coming to the AI performance report in Google Search Console. Gary Illyes wrote that the Search Console team is interested in bringing "data that makes sense" to the report but didn't say clicks or…
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Google Ads Strategists Using AI-Generated Fake Names & Profile Photos
Google Ads Strategists, who are part of the Google Extended Workforce, are using AI-generated profile photos and names when reaching out to advertisers. An email sent from Kassy Garcia from Google to Joe Youngblood seems legit but when you look up who Kassy Garcia is, you won't…
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Reddit Stock Drops 33% After CEO Confirms Declining Google Search Traffic
Reddit's stock dropped 36% over the past week after Reddit's CEO, Steve Huffman, confirmed Google Search traffic has been declining for the popular social media site. Of course, every SEO on this planet knew this would happen eventually, and it did.
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Google Ads Promotion Offers Within Promotions
Google has added a new "Promotions offers" section within the Promotions section in Google Ads. This lets you quickly filter your promotions by these three statuses, offered, expired and invalidated.
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Google Adopts New AI Training Control
Google is adopting new AI training controls, under consideration by the IETF, that should simplify and streamline AI training controls for publishers and site owners.
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Microsoft Bing New AI New Controls With AI Training From AI Search Grounding
Microsoft just announced new Bing AI content controls "offering newer, simpler, and clearer preferences that allow you to make choices about training, grounding, or both while remaining eligible for Bing search results," Krishna Madhavan, Principal Product Manager, Microsoft…
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ChatGPT Gets Wider Ads, Multi-Image Ads Expands, Expansion & More
OpenAI just sent its weekly email update to advertisers announcing the ChatGPT Ads are live in 26 more countries, a new wider standard ad unit format, Multi-image ads are now available in open beta to all advertisers, Shopify integration is now available internationally and…
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Daily Search Forum Recap: October 30, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Ads in Google AI Mode make Google less per search, but Google has more searches. Google's John Mueller said AI spam tactics will be…
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Search News Buzz Video Recap: Google Volatility X2, Spam Updates, AI Overviews Everywhere, Blending Ads & Organic, Google & Microsoft Earnings
This week, we reported on Google Search volatility not once but twice this week. Google warned tools on user-generated spam guidelines. Google downplayed the importance of fresh indexing reporting. Google explained...
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Google AI Overviews & AI Mode 0.9% Click-Through Rate, Opt Out Study Says
Everyone has been asking, what is the click-through rate you get from Google Search AI features such as AI Overviews and AI Mode. Well, a new small study says the click-through rate is about 0.9%. The study also showed that when you opt out of showing in Google's Search…
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Bing Showing Ads Within AI Overviews
Microsoft is now showing ads within the Bing AI Overviews powered by Copilot. I don't think I've seen ads within the AI responses in Bing Search and I personally still cannot trigger them, but Khushal Bherwani shared a screenshot of an ad within an AI Overview in Bing Search.
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Google & Bing Halloween Search Easter (Pumpkin) Eggs
Halloween is tonight/tomorrow and to celebrate both Google and Bing has special easter eggs (or should I call them pumpkins) for its search results. Google asks you to find a costume using AI Mode, which is boring. But Bing has a floating ghost that explodes into candy when you…
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Google's Gary Illyes: AI Made Bot Impersonation Worse
Gary Illyes from Google was recently interviewed by Aneta Samkoff, host of the Odys Podcast. The topic was all about bots and crawlers and they covered a lot of ground. Gary said bot impersonation is more of a problem now because of AI. Bot impersonation is when rogue bots…
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Google Gemini Stopped Attaching UTM Parameters To Cited URLs
Google seems to have stopped appending UTM parameters on Gemini links, the cited URLs in Gemini's AI responses. Google started adding UTM parameters to links in Gemini in early September, but then, around September 28th, Google stopped.
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Google Search May Be Bringing Back 100 Search Results Parameter
Google Search may be bringing back the ability to see 100 search results per page by bringing back the num=100 parameter. As a reminder, Google dropped this feature in September 2025 as one of many methods to prevent crawlers from scraping its search results. As you know,…
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Google's John Mueller: Eventually Systems Will Catch The AI Spam & Tricks
Google's John Mueller was interviewed by David Iwanow, where he shared information on AI-generated content, the future of SEO, technical SEO, the crawl stats report, redirect chains, ecommerce product data and much more. John was asked about tactics, such as listicles, being…
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Google Business Profiles AI-Powered Messaging Expands
Google seems to be rolling out access to the Google Business Profile AI-powered messaging feature to more businesses. I believe we covered this in June of this year, but since then, Google made some updates to the feature.
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Google: Ads In AI Mode Earning Less Than Traditional Search Ads
Google announced earnings yesterday, and during the earnings call, Philipp Schindler, Google's senior vice president and chief business officer, said that ads in AI Mode have a "lower monetization" than ads in traditional search.
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Daily Search Forum Recap: October 29, 2026
Here is a recap of what happened in the search forums today...