Bloom
Performance-Driven Digital Marketing Agency
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Latest posts
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How to Collect and Prepare Your Marketing Data for Better Reporting
A beautiful dashboard means nothing if the data behind it can’t be trusted. Here’s what it really takes to turn scattered marketing data into reliable business insights. Underneath every reliable report is an entire data infrastructure working behind the scenes. One that…
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The New Primetime: What YouTube Features Tells Us About the Future of Creator Marketing
Last week, YouTube gathered 500 of Canada’s top advertisers in Toronto for YouTube Features, an evening that felt like part creator showcase, part entertainment launch and part glimpse into where the platform sees the future of advertising heading. Our VP of Creative & Social,…
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The Next Era of Influencer Marketing
Scroll through your feed today and you will realize influencer marketing is omnipresent. For a long time, influencer marketing was built around creators with established audiences. But that definition is quickly expanding. Customers are becoming creators through UGC, employees…
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The Real Opportunity Behind Creative-Led Targeting
If Algorithms Find the Audience, What’s Left for Marketers? For a long time, performance marketing was a targeting game. We decided who we wanted to reach. We built audiences around demographics, interests, behaviors, intent signals, keywords and lookalikes. Then we tested ads…
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Community-Led Marketing: Why Building a Community Is Becoming Every Brand’s Competitive Advantage
Consumers have never had more ways to discover brands than they do today. Ironically, while content has become abundant, trust has become scarce. That is why one marketing strategy is gaining momentum in 2026: community-led marketing. Rather than emphasizing solely on acquiring…
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How to Optimize Your Brand for AI Discoverability
Consumers are increasingly turning to AI assistants like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews to answer their questions, compare products, and recommend brands. That shift creates a new challenge for marketers: how do you become the brand AI chooses to…
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Our Take On Website Migration Best Practices (Complete Guide)
Key takeaways Whether you’re rebranding, upgrading your CMS, changing domains or improving your site’s architecture, a website migration is a significant undertaking. While migrations can unlock better performance, a faster site and a stronger brand presence, they also come with…
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ChatGPT Ads Are Now Available in Canada: Here’s What Marketers Need to Know
Artificial intelligence is rapidly changing how consumers search for information. As part of this evolution, OpenAI has begun testing advertising opportunities within ChatGPT, including in Canada. The new ad format gives brands a unique opportunity to appear directly within…
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Why Email Marketing Should Be Part of Every Brand’s Strategy
In a digital world dominated by ever-changing algorithms, rising ad costs, and shorter attention spans, email marketing remains one of the most powerful and profitable marketing channels available to brands in 2026. Yet, despite delivering one of the highest returns on…
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Best Affiliate Marketing Strategies (With Examples!)
Affiliate marketing is everywhere. Many brands you know use some form of affiliate strategy in their marketing mix, and it has become a vital part of digital marketing. Affiliate marketing stands out because it’s performance-driven, scalable, and adaptable across the entire…