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Latest posts
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TikTok Is Turning Creators into Series Producers
Brands on TikTok are getting a new means of storytelling. TikTok and creative agency Amplify have announced a new initiative, The Next Episode, which is creator-led and episodic content for brands. The program is not about single sponsored posts, but about a series of posts that…
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TikTok Returns to TIFF, Bringing Film Creators Closer to Movie Fandom
People are finding movies in a new way. Trailers, reviews or simply the old-fashioned entertainment media are no longer enough for film fans. The trend is for creators on TikTok to be influencing viewers’ picks for what to watch, what to revisit, and what to discuss more. That…
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Client Servicing X Social Media: Making Brands Happen
“A successful social media campaign is not built around a post.” It begins with a dialogue! A client wants something, he or she wants an audience to see it, and a concept that must be manifested. Then other teams come into play, each serving a different purpose, but all with the…
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Google updates Data Manager platform
Google Ads Data Manager is basically a data import & management tool with a point-and-click UI experience that allows you to carry your customer data from outside of Google & activate it in Google Ads. Modern businesses have more data than ever, but collection of information is…
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Netflix Opens the Door for India’s Next Generation of Storytellers
The future of entertainment is now about people and the stores they create not about screens, algorithm or technology anymore. The initiative of Netflix is to invite next generation of creative writers of India highlight a prevailing shift: True human experiences are dominating…
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How the Stokes Twins Turned Simple Ideas Into a 140M+ YouTube Empire
It’s not a feat that the Stokes Twins are one of YouTube’s top channels; it’s the result of a long history of growth. Alan and Alex Stokes knew they were into filming since they were just kids and explored a range of short sketches/short trends and eventually they learned how to…
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Instagram: Can Instagram’s First Draft Make Reel Editing Faster?
While making a Reel can be fun, it can be time consuming to edit multiple clips. Instagram is now rolling out a new, easier method to get through that initial editing phase with its new feature, called First Draft, which is meant to generate an initial cut of your footage. What…
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Spotify and Universal Music Group (UMG) Sign a Deal – News for Creators
What if you could remix or cover your favorite song and have the right to do it too? A new licensing agreement has been made between Spotify and Universal Music Group (UMG) which marks a significant move towards that concept, emphasizing fan-generated music and generative AI…
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Mark Rober: From NASA engineer to YouTube giant
Even before YouTube was Mark Rober’s only world, he had already been involved in one of the most ambitious engineering projects on the planet. But it was not a big strategy that got him to start as a creator. It all started with an idea that couldn’t possibly be too crazy to…
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TikTok Takes Comments to the Next Level with Voice, Polls and Carousels
TikTok has designed innovative features to make conversations smoother and interactive. The platform is expanding the way people communicate & share content. Beyond text comments and traditional videos, TikTok is giving creators more opportunities to connect with their viewers…