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THIS IS WHAT INSPIRES US
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Latest posts
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Marvel Studios — Seoul Drone Show
Marvel turned the Seoul skyline into a giant cinematic screen to build hype for Avengers: Doomsday. Using 2,000 synchronised drones above the Han River, the studio brought some of its most iconic characters and moments to life in a spectacular light show. But the real…
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Columbia Sportswear — Don’t Panic Room
Columbia is taking aim at billionaire tech bros building survival bunkers by giving everyone else a chance to get one too. The brand is giving away a fully stocked, off-grid bunker to whoever can best demonstrate their outdoor survival skills. Built inside a modified shipping…
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Morrisons — Market Street Monsters
Morrisons turned everyday fruit and vegetables into a cast of Halloween monsters. Avocados become “Monster Eyes”, carrots transform into “Zombie Fingers” and a red pepper becomes a screaming face. Using simple still-life photography, playful naming and bold price tags, the…
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Visit Estonia — Born From Culture
“Times can change. The Estonian spirit does not.” In Born From Culture, Tallinn University’s folk dance ensemble Soveldaja performs traditional Estonian folk dance to Future’s “Mask Off”, featuring Ernst Valdmaa on diatonic Estonian accordion. The result is a striking clash of…
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Apple Music — Made by Sound
Apple Music has unveiled a new brand identity, and its new logo was quite literally made by sound. Working with Fred again.. and NEST Acoustics, Apple used music to shape the logo practically, capturing it entirely in camera rather than building it digitally – “just music, made…
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Call of Duty — The Korean Alley
Call of Duty turned two of the world’s busiest streets into immersive portals to its latest game. On Sunset Boulevard in Los Angeles and Shoreditch High Street in London, the brand built an entire Korean alleyway inspired by the opening level of Modern Warfare 4, complete with…
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Paramount — Street Fighter
Paramount turned London’s street signs into a playful promotion for the new Street Fighter movie. By adding the word “Fighter” in the franchise’s distinctive orange lettering to familiar signs in London, the campaign turned everyday city infrastructure into an instantly…
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Ramp — Tony Stock: Pro Trader
Ramp turned finance software into an unexpected love letter to skateboarding culture. When Tony Hawk finds himself targeted by the skate mafia, he enters witness protection and is hidden in the last place anyone would expect: a Wall Street trading floor, under the name Anthony…
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Ōura — Wear Your Best Life
Ōura challenges the one-size-fits-all idea of wellness by celebrating the many different ways people live their best lives. Instead of relying on AI-generated visuals, the campaign brings its message to life through a handcrafted miniature city in Prague, where real performers’…
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Aritzia — Super Giant Puff
Aritzia turned its cult Super Puff jacket into a giant New York installation to launch an upgrade to the iconic product. By making the jacket enormous, the brand transformed a technical product benefit — more warmth with less weight — into something impossible to miss. The…
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Visit Sweden — The Introvert Travel Agency
Visit Sweden has opened The Introvert Travel Agency – a travel agency for people who would rather skip the small talk. The idea builds on research showing that 67% of travelers prefer destinations where social interaction is optional, and that 53% would pay extra for peace,…
- Apa By Valeria Duque
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Hulu + Disney+ — hu Dis?
To tease Hulu landing on Disney+, a new outdoor campaign merges the two brands into one deliberately unfinished question: “hu Dis?” – “hu” set in Hulu’s signature green, “Dis?” in Disney’s classic script. Instead of titles, release dates or full logos, the billboards pair the…
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Urban Pixel By Scoobafish
Italian artist Maurizio Sergiusti, aka Scoobafish, turns decommissioned road signs collected in Sardinia into monumental artworks that only reveal themselves from the sky. Called Urban Pixel, the project uses each dented, scratched or rusted sign as a physical pixel – never…
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The Vienna Template
Vienna turned its design heritage into a tool creatives can actually use. The Vienna Template is a free Figma toolkit inspired by Viennese Modernism, with everything from Klimt Gold and Otto Wagner Green to grids and graphic details based on historic designs. Rather than simply…
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Absolut x KAWS – Artist Edition
Absolut turned its iconic bottle into a collectible canvas, teaming up with artist KAWS for a limited-edition design featuring his signature XX motif and CHUM character. Inspired by a specially commissioned painting, the collaboration continues Absolut’s long history of bringing…
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On x Zendaya
On turned its partnership with Zendaya and Law Roach into a cinematic martial-arts action film. Set in a dreamlike urban world, Zendaya fights her way through a gang of women in a striking python-print sportswear look, blending kung fu choreography, fashion and blockbuster…
- GENER8ION + Yung Lean — 2026 VMAs
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IKEA — IVAR, ALEX & PERJOHAN
IKEA turned an everyday truth into a playful campaign: the right storage can create more peace at home and fewer arguments. By giving familiar storage products like IVAR, ALEX and PERJOHAN human personalities, the campaign brought this insight to life — showing that better…
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PepsiCo — Pepsi Max Drive-Thru-Thru
Pepsi Max turned its “meals taste better with Pepsi Max” platform into a playful Australian stunt. A guerrilla Drive Thru-Thru booth appeared at the end of regular drive-thrus, making sure no meal could leave without an ice-cold Pepsi Max. A simple, unexpected intervention…