BuzzStream
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Latest posts
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How to Land Links in iGaming & Gambling with Lee Mitchell (Reboot)
UK gambling coverage is getting tighter. The US is a state-by-state tapestry, not one national framework. For ideation, start with addressing user behavior, not brand. Plot ideas on a relevance vs. impact matrix. Educate clients on link cadence for industries with tough link…
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What Does Google’s AI Email Summaries Expansion Mean for PR?
Google is bringing AI Inbox to paid US Workspace accounts by Oct. 26. Gemini summaries average just 29 words, so lead with one clear story angle. Put your strongest finding first. Clearly name your brand, expertise, and relevant topics so journalists can retrieve your pitch…
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What Tech Journalists Actually Want from PR with Jasper Hamill (Machine)
Cover the community, not just the news — try tapping into what a community is angry or annoyed about. Real events beat abstract warnings. Actual events that happen are, in his words, “real gold dust to journalists.” A press release with a quote helps a small, busy publication.…
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PR for GEO: 4 Ways It Can Influence AI Visibility
Landing a placement doesn’t prove it influenced AI, so avoid taking credit for outcomes you can’t trace. PR can support GEO four ways, from most to least direct: research citations, brand descriptions, backlinks, and brand recall. Original research tied to a buyer pain point…
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Brand Building with Mordy Oberstein of SE Ranking
Brand is just how people relate to you as an entity. Everyone has one. Start with “who are you?” If you struggle to fill out your About page, you need to start earlier. Compound association beats the big splash. You don’t need huge budgets, but you do need time. Track AI…
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How to Pitch Local Newsrooms in the US (Your Definitive 2026 Guide)
Start with the most relevant reporter. Review their recent coverage, then try the assignment editor for TV or an editor for print and digital outlets. Make the local connection clear. Show how your story affects the community, and include local people who can bring it to life.…
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We Analyzed 624 Talker Research Surveys. Here’s What Actually Earns Links
Ranking surveys like “Most,” “best,” and “top” slightly outperformed other formats. Positive headlines earned just 11.2 RD per post, while neutral headlines averaged 16.9, and negative headlines averaged 15.6. Burnout and financial strain were the strongest emotional hooks.…
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What Digital PR Really Does for AI Search with Ross Hudgens (Siege Media)
Digital PR isn’t a direct line into AI answers. Aim for mentions, not citations. Brand is a qualifier for news coverage. Siege’s rough baseline for a traditional news fit is 20,000+ monthly searches for the brand, plus a pain point that’s both deep and wide. Stress test every…
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The Return of Traditional Marketing Tactics with Billy Wright
SEO isn’t going anywhere — but SEOs who aren’t adapting are in trouble. Old-school spam tactics are working again (for now). There’s no excuse not to own your brand’s message. Reputation management now goes beyond your website. Build your footprint now, before the big spenders…
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How to Find Real Human Stories for PR and Journalism with Edd Dracott (Folc)
A case study is a human story used to prove a specific angle. Expert commentary and case studies solve different problems — an expert has studied an issue; a case study has lived it. Journalists now video-call unfamiliar interviewees before running their quotes. Finding sources…