Tealium
Customer Data Hub | Trusted Data for AI
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Latest posts
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It Was Never First-Party vs Third-Party Data
The industry turned data strategy into a loyalty test: first-party good, third-party suspect. That distinction tells us surprisingly little about why a campaign performs. The more useful question is whether different sources can be connected to the same person and used…
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What does your customer view actually need? A look into the Enterprise Martech Outlook
A customer once told me they needed to run an abandoned-cart campaign. The catch was that they had about three minutes to act. Once someone left their app, that person could be buying lunch somewhere else within three to five minutes. An offer arriving an hour later would miss…
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Real-time Next Best Action with Jev and Tealium Functions
Real-time customer decisioning has long involved tradeoffs among speed, flexibility, and cost. Large language models can reason over detailed customer profiles, but invoking one for every event adds cost and latency. Traditional ML models offer fast, predictable inference, but…
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Choosing Where Inference Runs: A Practical Cost Model for Real-Time Customer Context
A customer score has value when it changes a decision. A score calculated in advance, stored for days, and never used still consumes compute and creates data that your teams must retain and govern. As customer experiences move closer to real time, the design question is no…
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A New Front Door for Discovery is Opening. Introducing ChatGPT Pixel and CAPI
For years, discovery started in a search box. You had a question, typed it into Google, compared a few results, and eventually landed on someone’s website. More of that now happens in a chat window. People describe a problem, ask follow-up questions, and narrow their options,…
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CDP vs Data Warehouse: What’s the Difference?
The post CDP vs Data Warehouse: What’s the Difference? appeared first on Tealium .
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Tealium Functions adds in-stream intelligence with disruptive new model Jev
A customer opens a support ticket, returns to your pricing page, and then looks up how to cancel. You may already capture all three interactions. Deciding what to do next is where things get interesting. Should someone reach out? Does the customer need help with a product issue?…
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Inside the Gardens You Own Nothing
For years, the hardest problem inside a walled garden was not price, reach, or even attribution. It was that I could never resolve the individual. I could pour budget into a platform, watch conversions move, and still not monitor a single resolved record of the person who saw my…
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Australia’s 2026 Privacy Reform: What Customer-Data Teams Need to Do Now
The proposed changes go beyond consent banners. Here is what the 2026 exposure draft means for your data operations, and the practical steps to take while the legislation is finalised. Australia's privacy framework is facing its most significant overhaul in more than a decade.…
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The End of Borrowed Advantage. Why the data you own makes the difference.
The advertising industry spent six years and a considerable fortune preparing for a cookieless future that never came. That was the wrong problem. A national pharmacy retailer came to us to drive vaccinations, and the campaign that moved the numbers was not the one with the most…