PPCmate X
the Next Generation DSP for Programmatic Advertising
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Latest posts
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What’s new in PPCmate: a fresh new look, a faster app and a redesigned AI assistant
A fresh new look with page headers and a new menu, a faster app, quick date chips, New Rule as a full page, redesigned Monetization pages, a Source Volume rule and a redesigned AI assistant. Everything new in PPCmate.
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Real Local Business Or Lead-Gen Front? How To Tell Them Apart
You find a map listing with a local company name, a street address and a phone number. You call, and the person on the line takes your details and hands the job to a company you have never heard of. That listing is a lead-gen front, one of the patterns behind Google Maps spam.…
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Why Mobile App Promotion Has Become A Discipline Of Its Own
The global app ecosystem has grown into an arena of extraordinary scale and relentless competition. More than five million applications are currently listed across the two major distribution platforms, and the number of new submissions rises every month. For any developer or…
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What’s new in PPCmate: Special Offers, reach and frequency, and a Channels report
Special Offers with rewards, partner deals and 113 tools, reach, frequency and video watched in Reports, a new Channels report, smarter dashboard cards and plain-word rejection reasons. Everything new in PPCmate.
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Pop and Push Ad Prices by Country: Real CPM and CPC Benchmarks (October 2026)
Most “average CPM” lists online are guesses, or they’re copied from a network’s rate card. This post uses real data instead: what advertisers actually paid on PPCmate over the last 30 days, broken down by country, format and device. How we measured it CPM is what advertisers…
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What’s new in PPCmate: YouTube video ads, a clearer Checker and cleaner tables
YouTube Video and Shorts ads that ask for the video up front, postal codes for YouTube and Demand Gen, a Campaign Checker with one-click fixes, country checks on every ad platform, Offer Wall filters and cleaner tables. Everything new in PPCmate.
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What’s new in PPCmate: suggested bids, Missed Traffic and CPC for Pop
A suggested bid priced for your targeting, a Missed Traffic report that shows what you didn't win and how to fix it, CPC pricing for Pop-under, richer Inventory data and one-click bid raises. Everything new in PPCmate.
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How to Structure Campaigns When Testing Multiple Offers
How to Structure Campaigns When Testing Multiple Offers Testing several offers at once is how most affiliates and media buyers find a winner, but the way the test is built decides whether the result means anything. Put offers in campaigns with different geos, bids and sources,…
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What’s new in PPCmate: your own dashboard, CPV pricing for Pop and AI goals
Build your own dashboard, price Pop-under campaigns per view (CPV), pick an AI Optimization goal in step 2, and create campaigns and creatives faster. Everything new in PPCmate this week.
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What’s new in PPCmate: a new campaign form, viewability everywhere and Source Lists
A faster, guided campaign form, viewability on every list and report, Source Lists for bids across campaigns, and more control on Meta, LinkedIn and Google. Here's everything new in PPCmate this week.
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SEO vs Google Ads: Which Should Small Businesses Prioritise?
Getting more customers through Google sounds great, but deciding where to spend your marketing budget can be a bit of a headache. Should you invest in SEO and build your organic rankings, or put your money into Google Ads and start reaching potential customers sooner? Both can…
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Why Your College SEO Drives Traffic But Zero Enrollments (And What To Fix)
Your SEO report looks encouraging. Organic traffic is increasing, more keywords are ranking, and your college’s website is attracting visitors every day. Yet admissions tells a different story: too few qualified inquiries, unfinished applications, and enrollment numbers that…