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Latest posts
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Own the Whole Search Engine Results Page: How Ecommerce Brands Can Show Up 5 Times on a Single Google Search
TL;DR: Zero-click search means more shoppers are getting their answers, comparing products, and making up their minds right on the search results page, often without ever visiting your website. A single organic ranking isn’t enough to stay top of mind anymore. Our framework is…
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AI for SEO? Nope. Why I Won’t Let AI Fully Run My or My Client’s SEO
TL;DR: AI is a great assistant for SEO work and a terrible replacement for SEO judgment. I’ve been doing SEO for more than 20 years, and I use AI every day. It still can’t win my most important keywords or get my brand cited in ChatGPT and AI Overviews. And even if it could, I…
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86% of Shoppers Would Still Buy Premium. Here’s What’s Stopping Them.
The last time shoppers wanted something expensive, only 1 in 5 actually bought it. That’s one of the findings from a consumer survey Stryde ran in September 2026. We asked U.S. shoppers how fuel prices, rising costs and their own household budgets are shaping the way they buy…
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Ecommerce Has Swung Too Far Toward AI. Here’s Why the Brands Winning Right Now Are Pulling Back.
TL;DR: I’m a huge proponent of AI… automating the mundane, building tools, moving faster. But I’m watching too many fast-growing ecommerce brands take it too far, and I think the pendulum needs to swing back. Customers can spot AI-generated content and AI-run support faster than…
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What Cloudflare’s September 15 Deadline Means for Your Ecommerce Brand
TL;DR: On September 15, 2026, Cloudflare is changing how it handles AI crawlers by default and if you don’t check your settings, you could accidentally block Google and the AI platforms your customers are starting to shop through. Cloudflare is splitting bots into three buckets…
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Less Organic Traffic, Same Influence: Why Your Ecommerce Site Is More Important Than Ever
TL;DR: Traffic from search and social is declining as AI tools absorb more of the buying journey, but influence isn’t. Every AI Overview, ChatGPT answer, and Shopping result is still built from your site’s content and product data. Ecommerce brands that pull back on their…
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Microsoft Clarity: The Free Tool Every Ecommerce Brand Needs for AI Search Visibility
TL;DR: A growing share of ecommerce traffic (5-7% for most brands we work with) is now coming from AI platforms like ChatGPT, Gemini, Claude, and Copilot, and that number is only going up. Two free Microsoft tools, Clarity and Bing Webmaster Tools, let you see exactly which…
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One Huge Reason Why Your Brand Isn’t Showing Up in ChatGPT (And It’s Not a Tactics Problem)
TL;DR – Most ecommerce brands trying to win in AI search are focused on the wrong things: schema, LLMs.txt, chunking, markdown formatting. Those tactics don’t matter if your brand is sending mixed signals about who you are, what you sell, and who you serve. LLMs synthesize…
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OpenAI & ChatGPT Ads For Ecommerce Brands: A Great Way to Waste Money… Right Now Anyway
TL;DR: Test OpenAI/ChatGPT ads only if you have money to burn. The platform is too limited and the audience too narrow to justify real budget, but if you want to be an early mover, now’s your window. OpenAI launched ads inside ChatGPT on February 9, 2026, and the marketing world…
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SEO, GEO, and AEO Aren’t the Same Thing… But One Still Comes First
TL;DR: SEO, GEO, and AEO are related but not interchangeable. Strong ecommerce SEO fundamentals like technical health, content quality, authority, and intent alignment remain the foundation for visibility across every channel, including AI Overviews and LLMs. GEO and AEO layer…