Brainlabs
High-Performance Media Agency
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Latest posts
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The buyer doesn’t start blank anymore
By the time a B2B buyer speaks to your sales team, there’s a good chance they’ve already made up their mind about you. They’ve researched their options, spoken to people they trust, and formed opinions about which companies belong on their shortlist. The sales conversation might…
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Set the Framework, Then Loosen It: Reminders from Advertising Week NY
Set the framework, then be willing to loosen it. Most of us already do the first half well. We define our audiences, establish brand guidelines, study the data and put processes in place to help us make better decisions, and for good reason. A framework tells a team why it’s…
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Creative Testing Should Tell You What Your Portfolio Needs Next
Creative testing is pretty good at telling us which ads perform best. But there’s a bigger question that often gets overlooked: what should we actually do with that information? Say you’ve tested a handful of assets and found a clear winner. You know where to put your budget,…
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We Tested Microsoft Clarity to Understand Bot Traffic and Citations
According to NBC News, automated bots now account for 57% of website requests. Of course, not all of that is AI activity, but it points to a broader measurement challenge: traditional analytics can tell us a lot about the people visiting our site and very little about the…
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Creative Strategy in the Era of the Feed
We came away from Runneth with plenty to think about, but one theme kept resurfacing throughout the day: the role of the creative strategist is changing. Organic, paid and creator content are increasingly competing for attention in the same feed. AI is making it easier to…
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Launch AI Max Without Losing Control of Your Brand
The post Launch AI Max Without Losing Control of Your Brand appeared first on Brainlabs .
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Do You Need CM360 If You Already Use DV360?
If you work with Google Ads or Display and Video 360 (DV360) you’ve probably heard of Campaign Manager 360 (CM360). You may understand that’s where some creatives are hosted and where you can track conversions but you are left wondering: hey I can do both those things inside…
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Full-Funnel MMM: Measuring Brand’s Impact on Sales
GeoX got a lot of fanfare this year. It soft launched in May and went globally available in September, giving marketers a new way to use geo incrementality testing alongside Meridian. As a Meridian-certified Google partner, we’ve had access, and we’ve been using GeoX to…
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Meta’s Next Chapter: Value Signals, Creative and AI Agents
For years, paid social skill meant knowing the platform: the campaign structure, the levers, how fast you could move around Ads Manager. That still counts, but one theme ran through Meta Agency Summit from start to finish. As Meta’s systems automate more of the work, the job is…
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Rethinking the Value of a Search Click
Paid search is planned, bid on and reported around the click. The working assumption has always been that a click was where major decisions begin: someone lands on your site undecided and your job in paid search was to win them over. That led to many believing that more clicks…