The Brain Audit
The Brain Audit: Why Customers Buy (And Why They Don't)
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Latest posts
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Why “Chunks” Create The Illusion of Talent
Read this: “Can you read this sentence?” Now read this: Ecnetnes siht daer uoy nac? That second sentence doesn’t make any sense, does it? It because you suddenly lost your ability to read? Or is it your inability to see a pattern? You see reading is a “talent”. It’s not an…
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Can Dolphins Learn Photoshop?
We all believe that most of us have in-born talents, right? So imagine you’re a dolphin and you learn to do what no dolphin has ever been seen doing before. No, not learn Photoshop—but do something just as cool: blow perfect circles of bubbles underwater. So what makes this…
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Why You Lose Focus—And How “Brain Maps” Play Their Role
I remember sitting in a queue at JFK airport in New York waiting to take off. As I sat in the plane, I could see our plane stuck behind about six or eight other planes. They were all waiting to take off. And as we waited the weather conditions changed, causing the planes to keep…
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Why Concepts Fail (When They Should Be Working)
About six months ago, I downloaded an app that enabled me to relax. In a busy day, it puts you in a mild hypnotic state, and lets you rest for a while. Then twenty minutes later it gently wakes you up and you feel super refreshed. I tried this app and hey it worked when […] The…
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The Brain Audit 3.2 Book Photo Competiton
More photos of The Brain Audit 3.2. The Brain Audit Book and Super Cuatro are spotted in action. The adventures of Super Cuatro, The Brain Audit Super Hero. Click to view larger images and view the entire portfolio. On his way to the White House Flying to the White House At the…
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The Brain Audit 3.2 Book Photo Competiton Continues
The Brain Audit Book Photo Competition Continues…. Here are a few photos for USA and Canada. I’ve attached a few photos. I’m not sure which best shows what I’m trying to illustrate. Can you see the writing on the envelop that was used to send the book to me? I wanted to ask the…
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The Brain Audit Contest: Part 10
Here are a few more entries for The Brain Audit Book from around the world Much luck (to you and Sean… and me!) Alex Kuzelicki, Australia ———- If you haven’t made the Butter Chicken the recipe is on Page 113. And Yes! Sean can cook too!! Yummy stuff. This is the butter chicken…
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The Brain Audit Photo Contest: Part 9
And the photos keep coming in for The Brain Audit competition. Today’s photos are from New Zealand and all the way from the Arctic Circle. It’s child’s play.. Martin Thompson, Auckland, New Zealand —————— I am sending the photo of The Brain Audit book, which travelled with me…
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The Brain Audit Photo Contest: Part 8
Here are a few more photos “Giants in their field” Peggy Gower, Near Chicago, Il, USA ——————– Here is Cuatro studying the Brain Audit at MIT…I actually took this picture at night. J ——————– And a few more from Milan These photos of The Brain Audit were taken in Milan’s…
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The Brain Audit Book Contest: Part 7
Here are a few photos from New Zealand And another one from Cornelia And the last one… PS. I had a lot of fun cutting, gluing etc. 🙂 Cornelia Luethi, Auckland, New Zealand ———————- Thought I had better not disclose where you go for coffee or you will both be inundated with fans…
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The Brain Audit Contest: Part 6
The Brain Audit Book makes its way to the UK, India, USA and The Netherlands. The Brain Audit Photo above is called, “Can’t See The Forest For The Trees!” And this one is called, “Air’s Thin Up Here.” Dwight Schwersensky, California, USA —————————— “If I had to keep just one…
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The Brain Audit Contest: Part 5
Today we have the Brain Audit Book photos from the US and Germany And another one And the last one… Perry Droast: Hanford, CA, USA ——————————————– Never trust a black cat on a Friday… Heidi Dreher, Kolbingen in the South of Germany ——————————————– >>Click to see the other Brain…
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The Brain Audit Contest: Part 4
The Brain Audit does make people outrageously happy ! Proof ! Noel (‘look what I have here’…Hee, hee, hee) trying to make me jealous with his copy of the Brain Audit during a Skype call. P.S. Postal strike in my region ! No kidding. Things should be back to normal on Thursday.…
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The Brain Audit Contest: Part 3
Here are a few more Brain Audit Book photos from around the world… My current job contains a lot of travel so I seem to spend 1/2 my life in airports… and every time I collect my bags I smile to myself. So, this seemed only appropriate for my entry 😉 I couldn’t actually find […]…
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The Brain Audit Contest: Part 2
And here are some more entries… Andy D’Silva at the airport with his red bag and The Brain Audit. I know this should be the first photo 🙂 The last red bag has been taken off the conveyor belt but I think Andy has disappeared. Andy D’Silva: Toronto, Canada ——————————————– I was…
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The Brain Audit Contest: Part 1
The entries for The Brain Audit Competition are pouring in. Over the next few days I will keep adding the photos. The Brain Audit: Sydney Australia Lance Scoular: The Savvy Navigator, Sydney, Australia ——————————————– Bob Janes: Brittany, NW France The Brain Audit at the end of…
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The Talent Code: Is there a code you can learn?
What’s talent got to do with insulation? (Photo Courtesy: Businessweek.com) So are we born with talent? Or is there a code? Of course there’s a code. And that code is embedded not in what you learn, but how that learning is insulated? Huh? Think of it as a pipe filled with…
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How to Stop Self-Editing Articles
Write. Edit. Write. Edit. Edit. Edit. Write. Does this crazy self-editing sound familiar? If it doesn’t then you’re probably from Mars, because most of us without exception go through a self-edit phase when writing. And it’s not only when writing that we self-edit We self-edit…
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Is Tiger Woods Naturally Talented?
You would think so, right? So let’s make Tiger Woods, Exhibit A. Let’s sit down with a coffee and 20 minutes and listen to Geoff Colvin talk about why Tiger is not a natural talent (as you thought after all). And that in fact, talent is just a “reduction of mistakes”. It’s on…
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Rising above I.Q.
I could drone on about I.Q. Or you could do a bit of your own weekend reading on I.Q. (Note: Your parents, friends, teachers, colleagues won’t agree with you about this topic you’re about to read). http://www.nytimes.com/2009/06/07/opinion/07kristof.html?_r=1 And the book he…