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Latest posts
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Gym Niche: 5 Lessons From a Sold-Out 50+ Studio
What’s up, Gym World? Most gym owners hear “pick a niche” and think “fewer customers.” Haylin Alpert saw a chance to stand out. His gym, Core Principles Personal Training in Stamford, Connecticut, serves only adults 50 and older. It’s sold out at about 130 members and expects…
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October Product Release: Connect Your Gym to Claude AI + Personalized Workouts for Every Athlete
October’s updates give gym owners faster access to business insights and coaches more ways to support individual athletes. You can now connect your gym’s Kilo data to Claude and ask business questions in plain language. Coaches can also assign personal workouts to individual…
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Google’s Latest AI Update Could Change How Gym Owners Manage Their Businesses
Google just made it easier for developers to build AI tools that can research, analyze data, and complete multi-step tasks. Here’s what that could eventually mean for your gym. If you’ve used ChatGPT or Google’s Gemini, you’re probably familiar with how AI works today. You ask a…
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Your Gym Has the Data. Why Is It Still So Hard to Get an Answer?
Pre-built reports can't answer every question. AI gym reporting through Kilo's MCP lets owners ask about revenue, no-shows, and member lifetime value.
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Your coaches have something AI-generated content doesn’t
AI search is reshaping how people find your gym website. What gym owners need to know about original content, local presence, and five steps to show up.
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Large Group Gym: How to Keep It Personal as It Grows
Nate Muller shares the 90-second coaching rule, the progressions mindset, and the review system behind Green Lake Strength What’s up, Gym World? How do you make a 14-person class feel personal, and build a successful large-group gym around it? Nate Muller gives his coaches a…
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Your Google Business Profile Should Be Bringing In Members, Not Just Views
Get more calls, visits, and bookings from your Google Business Profile. A practical guide for gym owners covering reviews, photos, Posts, and tracking.
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Your Automations Are Working. That Might Be the Problem.
Your automations might be texting people who already booked. See why gym marketing automation needs context and how to audit workflows like a customer.
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Gym Staffing Model: How 3 Staff Members Run a $100K/Month Location
Chris Travis keeps facility staffing near 30% of revenue and still pays competitive salaries. Here’s the structure behind it. What’s up, Gym World? Most gym owners assume bigger revenue means a bigger team. Chris Travis has built a gym staffing model that works the other way…
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You’re Spending Thousands to Get New Members. Then You Stop Tracking Them.
Cheap leads don't always become members. Gym marketing attribution shows which ads and channels actually turn leads into booked, paying members.