Live Your Message
Be the Superhero to Your Tribe™
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Latest posts
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The Online Program Creator’s Manifesto
For too long the online learning industry has been presented primarily as a “business opportunity.” And while it is an enormous business opportunity, we need to look at it first and foremost as a human opportunity. An opportunity to expand potential in all its forms: Because, in…
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The Course Isn’t the Product. The Experience Is.
Two course creators teach the exact same information. Same framework, same steps, same expertise. One sells out every time she opens the doors, with students who finish, get results and refer their friends. The other struggles to fill her cart, and the students who do buy…
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What Makes People Finish Anything (Hint: It’s Not Willpower)
You know the feeling. You start strong. You’ve got the plan, the notebook, the fresh motivation… and somewhere around week two, it quietly falls apart. Maybe it’s the course you were supposed to finish. The content calendar you swore you’d stick to. The business plan that’s…
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What Your Business Can’t Afford to Ignore Before Q4
There’s a version of Q4 you’re picturing right now. It’s your best quarter yet. Sales are up, your offers are converting and you close out the year feeling proud of what you built. Here’s the thing: that version of Q4 isn’t decided in October. It’s decided right now, in the…
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Stop Waiting for Permission to Call Yourself an Expert
For years, I had a sentence loaded in my back pocket, ready to fire the second anyone asked what I did. “Well, I’m not really an expert, but…” I’d already helped people build real businesses. I’d already done the thing I was about to teach. And I still couldn’t say the word…
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The Visibility Trap: Why Showing Up More Isn’t Making You More
I posted every single day for eleven months straight. Three reels a week. Daily stories. A blog post every Tuesday. A live video whenever I could steal twenty quiet minutes away from everything else running my business. And my revenue? It sat there. Flat as a Tuesday afternoon,…
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What Nobody Tells You About Hitting Your First $10K Month
You’ve been chasing it for months. Maybe longer. The $10K month. The milestone that gets screenshot and shared in Facebook groups. The number that shows up in course sales pages with a student’s smiling face above it. The threshold that the online business world has collectively…
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Throwback Thursday #14: Call to Adventure
I started 2015 with 3 years of business experience under my belt… and it turned into my breakthrough year! In just 12 months, my revenue shot up from $648,374 to $1,453,795. So, what made the difference? This was the year I introduced my first 12-month Mastermind program…
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Throwback Thursday #12: Website in a Weekend
I got my start designing websites for other entrepreneurs. In fact, Live Your Message didn’t start out as a business coaching and training company, it started out as a branding and web design business. You see, I had been doing branding, web design and video production for…
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Throwback Thursday #13: Brand in a Weekend
Two Fridays ago I shared the story behind Message to Millions — my first 12-month Mastermind program — what worked, what didn’t and what I learned along the way… You see, the real reason I’ve become one of the most respected program creators in the industry is simply because…