eCommerce MasterPlan
podcast, books, courses, advice and help
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Latest posts
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3 Critical Ways AI is Changing eCommerce in Practice with Tarek Mueller (episode 619)
Tarek Mueller is the co-founder of fashion online shop ABOUT YOU, and co-founder at digital commerce engine SCAYLE. In this episode, Tarek shares a practical look at how AI is changing eCommerce, from AI-generated content and personalized product imagery to the future of…
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How Carwow Uses AI to Test, Learn, and Scale Faster (episode 618)
Roman Petrochenkov is the Head of Marketing & Media Analytics at Carwow. Carwow is a one-stop shop for changing your car – offering customers the ability to a buy a new or used car, or sell their existing vehicle. Founded in 2013 they now operate in the UK, Germany and Spain. In…
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Agentic Marketing – How to Make It Work for You (episode 617)
Phil Draper is the CEO at Manago AI an AI-powered Customer Engagement Platform for modern marketer, which means he’s deeply involved in working out how AI can best support eCommerce brands to do more powerful marketing. In this episode, Phil and Chloe explore how agentic AI can…
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Subscription Growth: How JOMO Club Turns Discovery Into Repeat Customers (episode 616)
Gemma Mills is the Founder of JOMO Club, the UK’s Leading Alcohol-Free Drinks Discovery Club. Founded in 2022, they’ve already sold over £1million of product via their Shopify store. In this episode, Gemma shares how JOMO Club has evolved from a subscription discovery box into a…
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How DeviantArt Turned a 26-Year-Old Community Into a £23m Marketplace (episode 615)
Liat Karpel Gurwicz is the Chief Revenue Officer at DeviantArt. A digital art marketplace and community. Founded in 2000 they pivoted completely to the marketplace model in 2023, and in 2025 had over 265,000 buyers spending £23million via their platform. In this episode, Liat…
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Mick’s Garage: Scaling to 25,000 Orders a Month with Custom eCommerce Technology (episode 614)
Ciaran Crean is the co-founder & CEO at Mick’s Garage a car parts & accessories store. Founded in 2004 they now sell regularly via their custom website into over 34 countries. With over 10 million listings the range has expanded way beyond just car parts now including far more…
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Using Product Discovery to Create a Better Shopping Experience and Drive Growth with Next’s Jay O’Neill (episode 613)
Jay O’Neill was Product Manager of Product Discovery at Next, one of the UK’s most successful high street retailers focused on fashion and homewares. Jay specialises in growth through digital marketing, CRO, and tech stack optimisation. He scaled soak.com from £2 to £80million,…
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How Clothes Doctor Is Growing with Smarter Subscriptions, AI, and Sustainability (episode 612)
Janis Thomas is the CMO at Clothes Doctor, a fast-growing UK clothing-care brand selling premium laundry and fabric-care products. Founded in 2017, they are now a 7 figure business selling via wholesale, Amazon and their Shopify store. Janis shares how Clothes Doctor has built a…
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How Products Get to Market Faster – and How AI Helps Shoppers Find Them (episode 611)
Mark Howell is the Director Retailers EMEA at Rithum, where they help the world’s leading brands and retailers list, market, fulfill, and optimise products across every major commerce channel – from catalog to consumer. Rithum’s single connected network now has over 40,000…
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How BLD BRO Built a Fast-Growing DTC Brand with Shopify, Amazon and Community (episode 610)
Tariq Kazemi is the co-founder and CEO at BLD BRO, a British skincare brand championing “bald confidence”. Founded in 2021, they did £3.5million last year and are growing fast via their Shopify store & Amazon. In this episode, Tariq shares how BLD BRO grew from a small Instagram…
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What Would You Do if you were CFO at a Fast-Growing DTC Brand? – with Dan Major (episode 609)
Dan Major is a Fractional CFO for DTC fashion, footwear, and beauty brands. Focused on scaling profitability by unlocking margin and freeing up cash for ads and stock. In this WWYD episode, Dan walks through what he would do if he became the first serious CFO at a fast-growing…