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Latest posts
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Whycations: How to Communicate the Purpose Behind Travel in Your Hotel Strategy
For years, much of travel marketing has started with a seemingly simple question: where do you want to travel? But travelers are increasingly asking themselves another question first: why do I want to travel? This shift in perspective is at the heart of the concept of whycation,…
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Biometric Identity at Airports: Document-Free Travel Is Becoming a Reality in 2026
Getting through the airport without taking out your passport or repeatedly showing your boarding pass is no longer just a vision of the future. In 2026, airport biometrics are becoming a real part of the digital transformation of air travel, as airlines, airports, and…
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Build or Buy a Trip Planner? How to Capture High-Intent Searches
For a travel company, gaining visibility in destination-related searches is just the first step. The real opportunity lies in connecting with travelers as they begin to map out their trip and get closer to a purchasing decision, offering them an experience that helps them move…
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Post-Booking Content Strategy: How to Drive More Ancillary Sales, Loyalty, and Repeat Business
A confirmed booking should not be the end of the relationship with a traveler. Quite the opposite: it marks the beginning of a new stage, when the customer has already chosen a destination, dates, and provider but, in many cases, still has decisions to make before traveling.…
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The Return of the Travel Advisor: Why AI Increases the Value of Human Expertise
For years, the digitalization of travel seemed to be heading in a clear direction: less intermediation, more self-service, and travelers increasingly accustomed to searching, comparing, and booking on their own. Travel agencies adapted, but questions about their future never…
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Which companies provide information on wheelchairs, batteries, and special assistance for airline passengers?
For passengers who use a wheelchair or another mobility aid, preparing for a flight involves much more than simply buying a ticket. They need to know what assistance the airline offers, how to request it, what requirements their wheelchair must meet, and what happens if it is…
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Airline marketing in 2026: Personalization breaks down at the border
Back in 2021, personalization in airline marketing meant segmenting your customer base well and sending the right message through the right channel. Five years on, the bar has moved: generative AI and the first agentic AI systems capable of searching and booking flights on their…
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Airline trends 2026: how social media has become travel’s new search engine
In 2023 we talked about destination content on social media as an emerging trend within the airline sector. Three years later, it’s no longer a trend: it’s the usual starting point of the trip. TikTok, Instagram, and increasingly conversational AI have become the first stop for…
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Bleisure Travel in 2026: What to expect from a business trip
A decade ago, extending a business trip with a few days of leisure was a rarity reserved for the most frequent travelers. In 2026, it’s the norm. What started as an extra for racking up miles has become a standard expectation for millions of professionals who combine meetings…
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The impact of influencers on tourism in 2026
The way people discover destinations keeps changing. Influencers remain one of the biggest drivers of travel inspiration, but they’re no longer the only ones shaping the decision. Younger travellers increasingly plan alongside AI tools like ChatGPT or Gemini as well as social…