PureSight
Online Child Safety Solution
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Latest posts
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The Hot Tea Challenge
What Does the “Breath Holding” Challenge Involve? Some viral challenges rely on speed or surprise. This one relies on pain. In the Hot Tea Challenge, also called a loyalty check, people pour very hot tea over joined hands and watch who pulls away first. At first, teens may treat…
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Regulation is a Start, but Empowering Parents is the Real Solution
The recent work by lawmakers like Michigan State Senator Mallory McMorrow is a major step forward for kids’ online safety. By challenging “Big Tech” on addictive designs and new AI tools, they are doing something vital: they are raising awareness and starting a conversation that…
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The School’s New Paradox: Legally Accountable for Bullying, But Blind to the Data
A recent court ruling in Spain is sending shockwaves through educational institutions across Europe, and it is only a matter of time before the impact is felt worldwide. A school was ordered to pay significant compensation to a student for severe bullying, much of which took…
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The “Breath Holding” Challenge
What Does the “Breath Holding” Challenge Involve? The “Breath Holding” Challenge is a dangerous social media trend in which children or teens try to hold their breath for as long as possible, sometimes underwater, sometimes while applying pressure to the neck, or while copying…
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Knowing Your Child in the Physical World Is Only Knowing Half of Your Child
I recently watched a powerful interview on the Shawn Ryan Show with Elizabeth Phillips, and it stayed with me. Elizabeth is the founder of No More Victims and Executive Director of the Phillips Foundation. Her mission is personal: her younger brother, Trey, died by suicide in…
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Online Grooming Doesn’t Start With Danger, It Starts With Conversation
Recently,Lori Fullbright, News On 6 Anchor & Crime Reporter, shared a clear and important breakdown of the actual scripts predators use during online grooming, how they initiate contact with children on social platforms, how trust is slowly built, how manipulation escalates, and…
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The Illusion of Safety: Why Parental Intuition is No Longer Enough in the Digital Age
I recently came across a disturbing news report that every parent needs to read. In Israel, a mother’s intuition saved her 10-year-old son from a predatory situation involving his own teacher. The mother noticed messages arriving at odd hours, spotted behavioral changes in her…
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The iPhone vs. Android Debate: It’s Not Just About Preference, It’s About Our Children’s Safety
At the Cohen household, there is a long-running debate about the “supreme” mobile operating system. My wife is a devout iPhone user, while I am firmly in the Android camp. Neither of us has successfully converted the other. These differences are reinforced daily by the distinct…
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Jonathan Haidt, Pac-Man, and What Parents Are Missing
Like many parents, I recently received a message from my wife with a link to a podcast by Jonathan Haidt. She sent it with a note of deep concern about how the digital world is affecting our young daughters. It was ironic. Why? Because I am the CEO of PureSight, a company that…
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Why “Parental Control” Is No Longer Enough – And Why We Must Shift to Online Child Safety
In marketing, we know that when a product enters a new market first, its name often becomes the name of the entire category. Think of Zoom, it became the generic term for video conferencing, even when people were actually using Teams, Google Meet, or another platform. In the…