TripleLift
The Creative SSP
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Latest posts
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5 Lessons from Prime Big Deal Days for a Winning Holiday Season
Prime Big Deal Days 2026 ad spend nearly doubled year over year. Here are five lessons from TripleLift data that advertisers can apply to Black Friday, Cyber Monday, and the rest of Q4. The post 5 Lessons from Prime Big Deal Days for a Winning Holiday Season appeared first on…
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Three Cities, Two Weeks, One Argument
What we said, launched, and learned across New York, San Francisco, and London Most industry event recaps read like a calendar. Ours is going to read like an argument, because across three cities and five stages the same point kept surfacing: supply drifts from publishers,…
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The Supply Side Stopped Representing Supply
The post The Supply Side Stopped Representing Supply appeared first on TripleLift .
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Even Martha Stewart Has an AI Startup: 4 Takeaways from Amazon Unboxed
Amazon Unboxed, unpacked: full funnel, offsite, and AI that actually delivers valueYes, even Martha Stewart has skin in the AI game. At an Amazon Unboxed keynote in San Francisco in September 2026, the lifestyle icon (and apparently big rap fan) discussed Hint, short for “Home…
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How the New York Post, Sports Illustrated and Tastemade are Turning First-Party Data into Revenue
Key takeaways from TripleLift & Digiday webinar on first-party data strategy CPM pressure isn’t a secret. CTV supply has outpaced demand, and nobody needs another vendor to explain the problem. What’s harder to find is a straight answer on what publishers are actually doing…
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Webinar: How the New York Post, Sports Illustrated and Tastemade use first-party data to build sustainable revenue
The post Webinar: How the New York Post, Sports Illustrated and Tastemade use first-party data to build sustainable revenue appeared first on TripleLift .
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A Buyer Agent and an Orchestrator Walk Into a Bar — A Barfly’s Guide to Agentic Transactions
Authored by Gavin Dunnaway, Senior Product Marketing Manager I didn’t really understand agentic transactions in digital advertising until I thought about a bunch of robots chatting in a bar. Stick with me—I swear it’s not as crazy as it sounds. Happy Hour? Nah, Call It…
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Yield Altitude Check
The post Yield Altitude Check appeared first on TripleLift .
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TripleLift’s Guide for Activating Holiday Impact in Canada
Holiday Advertising in Canada doesn't have to be a pain. TripleLift has you covered. The post TripleLift’s Guide for Activating Holiday Impact in Canada appeared first on TripleLift .
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TripleLift’s Guide for Activating Holiday Impact in the United Kingdom
Black Friday, Cyber Monday, Christmas, and Boxing Day sales make this the UK’s highest-spend, highest-competition stretch of the year. Consumer attention peaks while patience for irrelevant or wasted media drops to zero. Ready to build a successful Holiday advertising campaign…
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TripleLift’s Guide for Activating Holiday Impact in Germany
From Black Friday through the Christmas markets season, German holiday shopping stretches over weeks, not days. High spend, high competition, and an audience that expects relevance, not noise. TripleLift is built for exactly this pressure. Ready to build a successful Holiday…
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TripleLift’s Guide for Activating Holiday Impact in France
Black Friday has become a fixture on the French retail calendar, but Christmas — les fêtes de fin d’année — remains the main event. Two distinct peaks, back to back, with no room for wasted spend in between. TripleLift is built for exactly this pressure. Ready to build a…
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TripleLift’s Guide for Activating Holiday Impact in the United States
Thanksgiving, Black Friday, Cyber Monday, and Christmas compress the year’s highest CPMs into six weeks. Every impression is more expensive, every wasted dollar more visible, and streaming has already overtaken linear TV for US Holiday attention. TripleLift is built for exactly…
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How Offsite Commerce Media is Like a Taco
By Gavin Dunaway, Senior Product Marketing Manager, TripleLift Why are tacos beloved around the world? Because they’re flavorful and infinitely customizable combinations of ingredients – much like offsite commerce media on the open web, mobile apps, and CTV. The secret to…