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Latest posts
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How To Align Content Strategy for AI Ads Before You Scale Spend
In September, Brafton’s Director of Paid Media, Zach Shah, hosted a webinar on AI ads and PPC to help our audience understand what’s changing. The post How To Align Content Strategy for AI Ads Before You Scale Spend appeared first on Brafton .
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The Power of People: What Content Writers Bring to the Table That AI Can’t Replicate
Discover the skills that content writers bring to the table that AI can’t replicate, including human experience, thoughtfulness and relationship building. The post The Power of People: What Content Writers Bring to the Table That AI Can’t Replicate appeared first on Brafton .
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October 2026 AI in Marketing Roundup: Google’s Personalized Ads, Anthropic’s IPO and the Power of Earned Media
October's AI marketing news covers Google's personalized ads, Anthropic's IPO and new research on how earned media influences AI visibility. The post October 2026 AI in Marketing Roundup: Google’s Personalized Ads, Anthropic’s IPO and the Power of Earned Media appeared first on…
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JavaScript SEO: How To Optimize JS Websites
Learn how JavaScript affects SEO and discover 7 best practices to improve crawling, indexing, website performance and search visibility. The post JavaScript SEO: How To Optimize JS Websites appeared first on Brafton .
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When Should You Start a New Chat With AI?
When should you start a new AI chat? Learn how conversation history affects AI responses, when context becomes a problem and when to start fresh. The post When Should You Start a New Chat With AI? appeared first on Brafton .
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Vanity Metrics vs. Executive Metrics: What Your Boss’s Boss Actually Wants to Know
Building marketing reports means converting marketing data into actionable information that leadership can understand. Here are 4 tips on building executive-facing marketing reports. The post Vanity Metrics vs. Executive Metrics: What Your Boss’s Boss Actually Wants to Know…
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How Budgets Influence GEO Strategy (and What to Do Without One)
How does having a GEO budget change strategy? Explore Brafton Labs research and discover practical ways to improve GEO with or without dedicated funding. The post How Budgets Influence GEO Strategy (and What to Do Without One) appeared first on Brafton .
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9 Best Content Marketing Software Tools in 2026 — Tested and Used by Marketers
Explore nine content marketing tools for creating, optimizing, planning and promoting content. Compare features, pros and cons to find the right fit. The post 9 Best Content Marketing Software Tools in 2026 — Tested and Used by Marketers appeared first on Brafton .
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Why Most Local SEO Strategies Fail (And What Actually Drives Local Visibility) [Infographic]
Why do some businesses dominate local search while others disappear? Learn the local SEO factors that actually drive visibility and leads. The post Why Most Local SEO Strategies Fail (And What Actually Drives Local Visibility) [Infographic] appeared first on Brafton .
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Google’s September 2026 Spam Update Is Complete: What Marketers Need to Know
Google's September 2026 spam update finished rolling out on October 8. Learn what happened, how rankings may be affected and what marketers should do next. The post Google’s September 2026 Spam Update Is Complete: What Marketers Need to Know appeared first on Brafton .