Cyber PR Music
Your premier resource for all things digital PR. From the company that named it.
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Latest posts
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Seth Godin Video Archive
TL;DR Quick Summary Seth Godin talks with Ariel Hyatt about music marketing, why the audience in the middle has disappeared, and what independent musicians should actually be afraid of. This article covers two conversations, the quotes Ariel still uses on stage, and the reframe…
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Derek Sivers on Music Marketing: 3 Videos With Ariel Hyatt
TL;DR Quick Summary Derek Sivers talks with Ariel Hyatt about music marketing, how independent musicians describe themselves, and the best way to reach people. This article covers three conversations, the pitches Sivers still remembers, and the one idea he keeps coming back to…
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Sustainable Music Career: Streams Lie, Fans Don’t with Emily White
Sources cited: CD Baby DIY Musician · Bandcamp for Artists TL;DR Quick Summary One of my favorite things about hosting a podcast on how to monetize music without streaming is getting to hang out with some of the smartest minds in the industry. Emily White, who is a return guest…
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Capture Buckets: 7 Ways Musicians Can Stop Renting Fans
TL;DR Quick Summary Attention is not the goal—ownership is. In this episode, I break down Step 3 of my Bond Marketing Funnel: Capture Buckets. Here are the seven exact ways to stop renting your audience from Mark Zuckerberg and Daniel Ek so you can start actually owning your fan…
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How to Build a Music Career on Real Fans, with Cassandra Kubinski
TL;DR Quick Summary If you want to build a music career that actually lasts, stop chasing the metrics that were never yours. Cassandra Kubinski joins me to break down what it really takes: collaboration, brand clarity, and repeatable strategies. Not follower counts. Why do I…
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How to Gain Music Fans on Social Media: Start With a Tuneup
Sources Cited: HubSpot Social Media Audit Guide | Cyber PR Social Media Tuneup Service TL;DR Quick Summary Most independent musicians lose fans they already have because their social profiles are inconsistent and their fan journey is broken. This guide walks through the exact…
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7 Musician Bio Mistakes That Are Killing Your Career (And How to Fix Them)
TL;DR Quick Summary Writing a musician bio that actually converts comes down to leading with a compelling signature story rather than a dry, chronological timeline. By avoiding common pitfalls like leading with birth dates or generic language, your bio becomes the core…
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The Missing Identity That’s Costing You Fans
TL;DR Quick Summary Based on Ariel Hyatt’s article, the core reason independent musicians fail to connect with fans is jumping straight into promotion without establishing a clear identity. True music branding isn’t a corporate trick it relies on identifying internal brand…
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Why Mindset Is the Real Foundation of Your Music Career
TL;DR Quick Summary In Episode 2 of the Cyber PR Music Podcast, host Ariel Hyatt and guest Julie Flanders explore why internal mindset not vanity metrics like streams or follower counts is the real foundation of a lasting music career. They discuss how artist burnout comes from…
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Five Steps to a Kick-Ass Artist Bio (Your Signature Story)
TL;DR Quick Summary Most artist bios read like a resume. This guide shows you how to find your real signature story, write three versions (long, short, micro), and cut the clichés that make every bio sound the same. What should an artist bio include? According to music industry…