Arcane Marketing – Healthcare Digital Marketing Agency
Healthcare Digital Marketing Agency
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- arcanemarketing.com · all feeds from this site
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Latest posts
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Why Patients Pick Another Provider Before They Ever Call You (And How Video Fixes It)
Quick answer: Patients now pick a provider before they ever call. They search Google, ask an AI tool, read reviews, check social media, and watch the provider on video. Video is the step most practices skip, and it is the one where a patient decides whether they trust you. Key…
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AI Overviews Are Misdescribing Local Businesses, Here’s What’s Showing Up About Yours
▶ If a patient already knows your practice’s name and searches for it directly, you would assume you are in safe territory. You are not anymore. As of September 29, 2026, Google showed an AI Overview on 82.91% of branded searches, up from a monthly average of 61.3% in July,…
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47% of Patients Now Use AI to Find a Doctor. Does It Recommend Your Practice?
Nearly half of patients, 47 percent, have used an AI chatbot like ChatGPT or Gemini to search for a healthcare provider, up from 31 percent at the end of 2025. If your practice isn’t appearing when someone asks AI for a recommendation, you could be losing potential patients…
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Google’s New AI Search Paper Just Raised the Bar on What “Ranking” Means
A few weeks ago, Google Research published a paper that tells you almost everything you need to know about where search is headed, and it has nothing to do with Google losing to ChatGPT. The paper is about how Google is rebuilding the engine behind AI search itself, and it…
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Opening a Second Location: What Practices Don’t Realize Yet
▶ Opening a second location doesn’t split your marketing job. It doubles it, and if your budget doesn’t grow with it, something is going to starve. That’s the short answer. Here’s the long one, because the short one is exactly the kind of thing owners nod at in a meeting and…
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Google Business Profile Guide: Claiming, Managing, and Getting Found on Google Maps
▶ A Google Business Profile is the free listing that controls how your business appears on Google Maps and in local search results, your name, address, phone number, hours, photos, and reviews, all in 1 place. It used to be called Google My Business, Google renamed it years ago,…
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Meta Ads Guide: How to Advertise on Facebook, Instagram, WhatsApp, and Threads
▶ Meta ads are a key part of social media marketing, allowing businesses to run paid campaigns across four separate platforms, Facebook, Instagram, WhatsApp, and Threads, through one account in Meta Ads Manager. They are not one product wearing four skins. Facebook and Instagram…
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Link Building in 2026: What It Actually Costs, and How to Get Backlinks That Work
▶ Quick answer: Link building still works in 2026. What changed is that a lot of healthcare practices quietly stopped doing it, usually after someone told them GEO and AI search made backlinks irrelevant. A strong backlink profile remains an important part of how search engines…
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How to Start Making Video Content for Your Practice
▶ You don’t need a script, a ring light, or an editing degree to start making video content for your practice. You need 1 video, 60 seconds or a little longer, shot on your phone, answering a question your patients actually ask. That’s the whole bar. Everything below is how to…
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You Hired an In-House Marketer. Why Are You Still Drowning?
▶ If you hired an in-house marketer and your marketing problem still isn’t solved, here’s what’s actually going on: you hired 1 person to do 4 jobs. This is a different problem than the practice that never had marketing at all. You did the responsible thing. You saw the gap, you…