SuperAwesome
Powering a better internet for the next generation
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Latest posts
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Meet the Culture Makers: Why Teens Set the Pace
When I tell marketers that teens are driving youth culture, they usually push back. For years, marketers have worked on the assumption that influence travels downwards. Kids look up to teens. Teens look up to young adults. So, if you want to reach a 15-year-old, you show them an…
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My Perspective From Cannes Lions: Bringing Youth Audiences Into Focus
Cannes Lions had been on my career wish list for a long time. It is one of the few places where the global advertising industry comes together to celebrate its best creative work and explore where marketing is heading next. I first attended in 2022 through the Cannes Lions Media…
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The Rise of Vocaloid: Inside the $2B+ Digital Music Craze Dominating US Teen Playlists
In the sprawling Mojave Tent at the Coachella Valley Music and Arts Festival in 2024, thousands of festivalgoers waved glowing turquoise light sticks in the California desert air. They were there to see Hatsune Miku, a pop star who does not actually exist. Two years later, at…
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Creators, Campaigns & Collaboration: My Summer at SuperAwesome
There is something about New York’s energy that has always scratched my brain in just the right way. Whether it is the sound of sirens echoing down the avenues, the rush of people on the subway all trying to get where they need to go, or the calming ambiance of the cafés and…
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Game On: Why Roblox Ads Belong on Every Toy Brand’s Media Plan
Our Head of Gaming, Jessica Whatson, was featured in Toy World Magazine’s August issue, making the case for why Roblox advertising should be a core part of any toy brand’s media plan this holiday season. Read Jessica’s full article in the digital edition, or head to Toy World…
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Beyond Impressions: Bringing Transparency to Youth CTV
Your latest kids’ and teens’ CTV campaign delivered strong impressions, completion rates looked healthy, and on paper, it probably ticked all the right boxes. However, those numbers only tell part of the story. The key question is: which shows did your ads actually run against,…