competiscan
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Latest posts
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Beyond the Gridiron: NFL Season Takes Over the Marketing Playbook
Author: David Hussong | Senior Director, Research & Insights As the 2026 NFL season approached, brands across industries leveraged football fever to drive consumer engagement. From streaming platforms competing over Sunday Ticket pricing to retailers launching licensed NFL…
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How Credit Card Marketers are Leveraging Behavioral Science Principles
Author: Anna Behe | Director, Research & Insights For credit card marketers operating in a competitive, highly regulated market, applying behavioral science principles effectively can be the competitive edge needed to drive action. Competiscan reviewed direct mail and email…
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Cruise Loyalty Expands from Sailing to Spending
Author: Rebecca Nagrant | Director of Research & Insights The End of a Simple Formula For decades, cruise loyalty programs followed one simple path: sail more, climb to higher tiers, and keep your status for life. In 2026, cruise lines are rewriting their programs to open new…
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Banking on Intelligence: How AI Is Reshaping Customer Engagement
Author: Lindsay Clark | Director, Research & Insights There is no shortage of conversation about AI these days. Real questions are being raised about whether its capabilities need to be restrained or whether communities can handle its infrastructure. While people debate ethical…
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What to Know From ITC 2026
Author: Chris Greenwald | Senior Insights Analyst Keynote Kick-Off ITC kicked off Wednesday morning with a keynote on the main stage. The initial speakers included Daymond John (CEO of FUBU) and William Powers (CEO and co-founder of Cambridge Mobile Telematics), with Contessa…
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From Campus Style to Lunchbox Staples: Back-to-School Campaigns in 2026
Author: David Hussong | Senior Director, Research & Insights Retailers used a variety of messages and promotions to reach students, parents, and college shoppers during this year’s Back-to-School season. Their headlines centered on school, campus life, and dorm rooms. Four…
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The 2026 FIFA World Cup: How Brands Are Leveraging the Beautiful Game in Direct-to-Consumer Marketing
The 2026 FIFA World Cup will make history as the first edition hosted across the United States, Canada, and Mexico. With matches beginning June 11, 2026 in stadiums from New York to Los Angeles, Vancouver to Guadalajara, the tournament represents a once-in-a-generation marketing…
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How Technology Is Transforming The Home Lending Experience
By Cassidy Jachcinski, Director Research & Insights In a rapidly evolving financial landscape, banks and financial institutions increasingly leverage technology and introduce updated products to enhance customer experiences and meet modern demands. Here is a closer look at how…
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Why Banking Reward Programs Are Being Rewritten
By Lindsay Clark & Jessica Duncan Traditional banks and fintechs are focused on enhancing customer relationships by implementing tiers and status systems that reward loyalty in a manner that is profitable, scalable, and engaging. For customers, these added benefits offer…
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Airport Lounge Access, Reimagined
By: Anna Behe, Director, Research & Insights Airport lounges were once the quiet domain of airline elites and first class passengers. Over the past decade, lounges have evolved into a mainstream travel benefit for leisure travelers, driven by credit cardperks. While the…