Dianomi
The marketing engine for Financial Services
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Latest posts
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The Cost of Outdated Attribution Models
Advertisers have relied on attribution models to evaluate their media spend since the early days of digital advertising. The principle is simple: understand what’s working and invest more in it. But as the way people consume content has changed, the way advertisers measure…
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5 Marketing Trends We’re Watching
Marketing continues to evolve quickly, but not every shift requires a complete change in strategy. Some of the most important trends are less about chasing the newest channel or technology, and more about adapting to how audiences are finding, consuming and engaging with…
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Dianomi Behavioural Finance Series – SYD, OCT 2026
As part of its Behavioural Finance Series Dianomi will be hosting a lunch in Sydney on Wednesday 21 October. Our special guest will be Jake An, Senior Lecturer, Marketing Discipline Group, UTS Business School. Jake has a PhD in Marketing from UNSW. Jake will talk us through two…
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The Hidden Cost of Keyword Blocking
Brand safety is designed to help advertisers avoid unsuitable environments. But when brand safety controls become too broad, they can start limiting the reach advertisers are trying to achieve. Negative keyword lists are commonly used to prevent advertising from appearing…