MeasuringU
UX Research and Software
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Latest posts
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User Experience Salaries & Calculator (2026)
Continuing a decades-long tradition, in 2026 we worked with the UXPA to collect and understand the UX profession’s latest compensation, skills, and composition. We hosted the survey on our MUiQ® platform and summarized the findings on salaries and related skills of UX…
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Digital Twins Systematically Overestimated Business Software SUS Scores
For some, synthetic users seem like a solution looking for a problem. Why take the U out of UX? We understand why there’s a need. If we’re accelerating software development with AI, why not also consider accelerating UX research with AI? And one of the biggest delays in UX…
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UX and NPS Benchmarks of Third Party Automotive Websites (2026)
Buying a car can be an exercise in skepticism. Buyers have to deal with high-pressure showroom tactics, hidden fees, and the nagging suspicion that the seller holds all the cards. Third-party automotive platforms were supposed to rewrite that narrative. In theory, moving the…
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Using AI To Find Usability Problems: Examining Task Failure
Can AI replace UX researchers? Well, UX researchers do a lot (they certainly do at MeasuringU). We’ve seen that AI can do lower-level assistant work reasonably well (e.g., coding comments). But when it comes to high-level “analyst” tasks like discovering usability problems,…
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ChatGPT vs Humans for Coding Open-Ended Responses, Three Years Later
Can ChatGPT Replace UX Researchers? We wrote that title into our article three years ago, and some people thought it was click-bait. However, the subtitle spoke of what we thought was a potentially good job for AI—coding open-ended comments from a survey. These comments often…
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How Well Do Digital Twins Predict SUS Scores?
Participant recruitment is one of the most costly (and time-consuming) withdrawals from a research budget. If AI can generate findings by learning about your users, it could save a lot of money and generate study results in milliseconds instead of months. Synthetic users are the…
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Do Participants Say Less to AI Than to Human Moderators?
“Are AI moderators as good as human moderators?” That’s a good question. It’d be good to have data to help answer that. Instead, we have claims from vendors selling AI moderator technology. That’s not nothing, but it’s hardly the objective data you’d want before you retire your…
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Effectiveness of AI Moderators: A Literature Review
AI can replace research moderators. Maybe yes; maybe no. When we encounter interesting claims like that, we generally take the following approach: Define the claim. Assess evidence and the quality (focusing on peer-reviewed publications). Conduct our own experiments. Refine and…
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Nine Design Fixes for Your UX Research Reports
We’re known in the industry for metrics, for methods, and for defining UX research measurement. But while we believe in using data to drive decisions, we also know that changing minds is not something you can just enter into an Excel formula. Findings are only as effective as…
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Five Ways to Use Rapport When Moderating
What makes a good moderator? There is more to it than reading a script. While AI moderation is getting a lot of headlines, humans will still be moderating sessions. Some teams (including ours) are experimenting with AI moderation for lower-stakes, higher-volume studies (verbal…