Hook Agency
- Website
- hookagency.com · all feeds from this site
- Feed URL
https://hookagency.com/feed/
Read it in your FeedListing reader
Or add to: Feedly Inoreader Raw feed
Latest posts
-
Construction Leads: 15 Ways to Get More (2026)
The best construction leads come from sources you own: a strong Google Business Profile with steady reviews, a website that shows your best projects, and referral relationships with past clients and other trades. Paid channels like Local Services Ads and Google Ads speed things…
-
Best Roofing Websites: 11 Examples and What Works (2026)
Most roofing websites look the same: a stock photo of shingles, a paragraph about “quality and integrity,” and a contact form at the bottom of the page. Homeowners can’t tell one company from the next, so they pick the one that looks most trustworthy in about five seconds. The…
-
8 Best Minneapolis SEO Companies (2026): Who’s Good at What
Every SEO company in Minneapolis says it gets results. Few of them are good at the same things. Some are built for national ecommerce brands. Some are built for enterprise media budgets. A few are built for local businesses that need the phone to ring. Hiring the wrong type is…
-
HomeAdvisor Reviews (2026): Is HomeAdvisor Pro Worth It for Contractors?
Contractors have complained about HomeAdvisor for years: leads that never pick up, leads sold to several companies at once, charges they didn’t expect, and a hard time canceling. One business owner says HomeAdvisor offered him a refund of over $1,000 to take down his video…
-
How Long Should a Blog Post Be for SEO? (2026)
How long should a blog post be for SEO? Short answer: most SEO blog posts land between 1,000 and 2,500 words, and the right length is whatever it takes to fully answer the search. The average blog post is 1,333 words (Orbit Media, 2025 survey of 808 bloggers), and the average…
-
200 Construction Company Names (That Don’t Sound Like ChatGPT Made Them)
Most construction companies don’t lose jobs because of bad work. They lose trust before the first call. Your name is usually the reason. If it sounds like every other builder in town, people assume you are. If it feels cheap or slapped together, that sticks. Long before they see…
-
Contractor Web Design: 22 Construction Website Examples (2026)
Most contractor websites look fine and do nothing. A nice photo, a list of services, a contact page nobody fills out. The construction websites that win jobs do a few things differently: they show real work, make the homeowner or property manager the hero, prove trust fast, and…
-
Masculine Color Palettes: 20 Schemes With Hex
Masculine color palettes lean on deep, grounded colors (navy, charcoal, forest green, oxblood, brown) with one strong accent like orange, brass or red. Below are 20 masculine color schemes with hex codes, real examples, and which home service trades each one fits. Is “masculine”…
-
16 CSS Gradient Backgrounds | Blue Gradient CSS, Grey & Many More
Have you noticed UI gradients have quickly come into style? I’ve been sorting through 100’s of gradients, but not all of them are tasteful, and random gradient generators sometimes spit out unusable garbage. Looking for full color palettes, not just gradients? See our website…
-
Bad Websites: Worst Examples From the 90s to Today
This article was originally published in 2014 and was recently updated – when I was trying to find amazingly bad websites that I remember from my youth! When I say they’re bad – I also mean I kind of love them. I also found 5 websites from today that have that nineties…
-
Nike Font (+ Free Alternatives) & 10 Modern Fonts for Logo Design in 2026
The Nike logo uses a modified version of Futura Bold Condensed Oblique. The “Just Do It” slogan is set in a bold, condensed Futura too. Futura is a paid font, but there are free lookalikes below. That’s the answer most people come here for. But if you’re picking a font for your…
-
The Complete Guide to Local SEO for Home Service Businesses (2026 Edition)
At 8:14 p.m., a homeowner’s heat goes out. They do not read blogs. They do not compare ten companies. They tap the map, skim three reviews, and call. That is how jobs are won in 2026. AI answers did not replace local search. They filtered it. Google now decides, faster than…
-
Home Service SEO Reporting FAQs: What Metrics Actually Matter and How to Read Them
You got your monthly SEO report. Impressions are up 34%. The agency gained 47 new keyword rankings. Domain Authority moved from 28 to 31. Every chart trends upward. And somewhere in the back of your mind you are thinking: I have no idea if any of this is good. That feeling is…
-
Google Business Profile Posts: What to Post, How Often, and What Actually Drives Calls
A few months ago I pulled up the GBP profiles of the top three map pack results for “roof replacement [city]” in a mid-size market. All three were ranked within a few positions of each other. Two of them had not posted anything in four months. The third had posted eleven times…
-
Home Services Marketing Glossary: 20 Terms Every Contractor Should Know
I have spent years watching sharp contractors make expensive marketing decisions based on a partial understanding of what they were buying. Not because they were not smart. Because nobody ever explained what the terms meant in plain English. This glossary fixes that. Twenty…
-
How to Write Service Area Pages That Actually Rank Locally in 2026
Picture this: a roofing contractor’s website with 47 city pages. Forty-seven. You pull up page six and page thirty-one side by side and the only differences are the city name in the H1 and one sentence mentioning a local landmark that sounds like it was written by someone who…
-
What Smart Contractors Do With Their Marketing Budget in the Off-Season
Every fall, the same thing happens. The phones slow down, the schedule opens up, and most home service businesses either cut everything or keep spending the same amount on the wrong channels. Neither works. And the contractors who figure that out are the ones who dominate come…
-
7 Best Hook Better Leads Episodes Every Contractor Should Watch
Most contractor podcasts sound the same. Generic advice, surface-level takeaways, guests who talk around the real stuff instead of getting into it. The Hook Better Leads podcast is built differently. Tim Brown, our founder, brings in contractors, marketers, and operators who are…
-
Three Things to Consider When Choosing a Marketing Agency in 2026
Not every agency that looks good on paper is good at the actual job. When choosing a marketing agency as a contractor, the problem is not a lack of options. The problem is that most agencies look identical in a proposal: case studies, a logos page, a pitch about leads and…
-
How to Create the Ultimate Home Services Social Media Strategy in 2026
We have worked with enough home service businesses to recognize the pattern immediately. The Instagram page that has not been touched in four months. The Facebook account posting stock photos of someone else’s roof. The contractor who spent three hours on a caption and got two…