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Latest posts
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Vikas Mehta: Stop despairing about civic sense. Act to change it!
For, when spaces are laid out thoughtlessly, people default to entitlement and traditional social hierarchies, writes Vikas Mehta The post Vikas Mehta: Stop despairing about civic sense. Act to change it! appeared first on MxMIndia .
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Starbucks India appoints TBWA\Lintas as creative AoR
The integrated mandate covers brand campaigns, social media, digital activations, and consumer engagement across India The post Starbucks India appoints TBWA\Lintas as creative AoR appeared first on MxMIndia .
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LS Digital launches Commerce One for multichannel brand growth
The tool integrates six specialised applications on a shared data layer to coordinate strategy across D2C, marketplaces, and quick commerce The post LS Digital launches Commerce One for multichannel brand growth appeared first on MxMIndia .
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Nebula by Titan takes to the sealink to unveil boutique
An outdoor and print campaign conceptualised by Schbang introduces the Royal Atelier luxury store across Mumbai landmarks The post Nebula by Titan takes to the sealink to unveil boutique appeared first on MxMIndia .
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Godrej Security Solutions launches face-recognition locker campaign
The ‘Your Face Is Key’ film introduces the NX Pro Ncrypt home locker, drawing parallels with everyday biometric access The post Godrej Security Solutions launches face-recognition locker campaign appeared first on MxMIndia .
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OktoBuzz secures social media mandate for Tata Crucible
The agency will develop an ongoing digital community for the business quiz platform beyond its annual tournament cycle The post OktoBuzz secures social media mandate for Tata Crucible appeared first on MxMIndia .
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Cheil SWA Group and Goonj conclude employee-led collection drive
The month-long ‘Joy of Sharing’ initiative channelled clothing, learning materials, and household essentials to underserved communities The post Cheil SWA Group and Goonj conclude employee-led collection drive appeared first on MxMIndia .
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Taj Mahal Tea signs AR Rahman as brand ambassador
The partnership debuts alongside the ‘Awaken Your Masterpiece’ film celebrating creative reflection and Indian classical craftsmanship The post Taj Mahal Tea signs AR Rahman as brand ambassador appeared first on MxMIndia .
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Ranjona Banerji: Indian Media Fails Again
“Other weather vanes are swinging madly to deal with atmospheric turbulence. But not our lapdog media,” writes Ranjona Banerji The post Ranjona Banerji: Indian Media Fails Again appeared first on MxMIndia .
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How should AI be regulated? Follow the Harm!
The challenge is to build a framework for the harms we know, as well as the harms we do not yet know, writes Sylvia Lu The post How should AI be regulated? Follow the Harm! appeared first on MxMIndia .
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ITC Mangaldeep launches initiative to support visually impaired devotees
The ‘Har Bhakt Shri Ram Tak’ programme invites symbolic public contributions towards creating a Braille-enabled navigation pathway at Ayodhya Ram Mandir The post ITC Mangaldeep launches initiative to support visually impaired devotees appeared first on MxMIndia .
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IFL signs broadcast deal with Zee & DD Sports for 2026-27
Zee Entertainment Enterprises and DD Sports partner with the Indian Football League to broadcast and stream all matches across television and digital platforms The post IFL signs broadcast deal with Zee & DD Sports for 2026-27 appeared first on MxMIndia .
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Spotify and Leo India unveil Diwali campaign featuring Gullak cast
Executed by Fever Films, the ad series weaves Spotify into household festive preparations alongside TVF’s Mishra family The post Spotify and Leo India unveil Diwali campaign featuring Gullak cast appeared first on MxMIndia .
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Inorbit Malls marks 22 years with ‘Feels Like Inorbit’ campaign
The brand campaign introduces an original song and sensory festive experiences to highlight community connections across its retail centres The post Inorbit Malls marks 22 years with ‘Feels Like Inorbit’ campaign appeared first on MxMIndia .
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Motorola deploys creator strategy with Idiotic Media
Replacing standard banner ads with over 800 creators, the festive campaign drove 406 million views and one million store link clicks The post Motorola deploys creator strategy with Idiotic Media appeared first on MxMIndia .
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Lenovo debuts musical campaign featuring Abhay Varma
Conceived by Kinnect under the ‘Damn the Odds’ platform, the Broadway-style film presents tablets as everyday productivity companions The post Lenovo debuts musical campaign featuring Abhay Varma appeared first on MxMIndia .
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Haldiram’s highlights joy of giving in festive video series
A three-part digital reel campaign explores the emotional significance behind festive gifting during Diwali The post Haldiram’s highlights joy of giving in festive video series appeared first on MxMIndia .
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Karwa Chauth 2026: Has the Jewellery Industry lost some of its moonlight?
The consumer’s shopping basket is expanding, writes Kunal Sinha The post Karwa Chauth 2026: Has the Jewellery Industry lost some of its moonlight? appeared first on MxMIndia .
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Politics? Protests? Nah, let’s discuss Karwa Chauth!
The Indian mainstream media loves to discuss everything other than the protests, fascism, writes Ranjona Banerji The post Politics? Protests? Nah, let’s discuss Karwa Chauth! appeared first on MxMIndia .
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Citizens Specialty Hospital launches ‘Be a FAST Friend’ campaign
Under its ‘Be an Informed Citizen’ initiative, Citizens Specialty Hospital has rolled out its World Stroke Day campaign to make stroke awareness a shared public responsibility The post Citizens Specialty Hospital launches ‘Be a FAST Friend’ campaign appeared first on MxMIndia .