Comosense
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Latest posts
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Your Referral Program Is Turning Away Its Best Candidates And Here’s Why
A regular at a coffee chain sends her referral link to a friend over WhatsApp. The friend taps it, lands on the signup page, types in her phone number and gets an error: an account with this number already exists. She’s never joined anything, she bought a sandwich there in March…
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You’re Running Promotions Blind. Here’s the Data You’re Missing.
Ask a restaurant loyalty team how their last campaign performed and you’ll usually get a number within about 10 seconds. 40,000 codes went out, open rate was decent, redemption came in around 8%, which is roughly where it always lands so the campaign gets filed as fine and the…
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Your Sign-Up Page Is Costing You Members Before They’ve Even Joined
A guest finishes her meal, scans the QR code on the table and taps “Join.” What loads next is a plain white form with a few input fields and a generic “Sign Up” button. Nothing about it tells her whose restaurant she’s sitting in. It could belong to your brand, the place across…
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Stop Building Filters And Start Describing Your Audience
A loyalty manager at a mid-size restaurant group knows exactly who she wants to reach. Members who visited twice in the last 30 days, spent under $25 each time, haven’t redeemed a reward in two months and live within delivery range of the three underperforming locations. She has…
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The Loyalty Metric Nobody Talks About (But Every Restaurant Should Track)
Most loyalty dashboards look impressive in a board meeting and tell you almost nothing about what’s about to happen to your customer base like rewards issued this quarter, total members enrolled, redemption rate as a single blended percentage, etc. These numbers move up and to…