Alaska Seafood Marketing Institute
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Latest posts
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ASMI Industry Update | September 2026
The September 2026 ASMI Industry Update highlights media coverage, global marketing activities, industry resources, campaign assets, and upcoming opportunities for Alaska seafood stakeholders. Events | Media Coverage | Activities | […] The post ASMI Industry Update | September…
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Dedicated MENAWA Alaska Seafood Website is Live
Development and launch for a regional website to support the Middle East, North Africa, and West Africa (MENAWA) region is complete. Check out the new MENAWA website here (external link). […] The post Dedicated MENAWA Alaska Seafood Website is Live appeared first on Alaska…
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ASMI Partnership Drives More Than 1 Million Views for Alaska Surimi in Japan
Alaska Seafood Marketing Institute’s (ASMI) partnership with Japanese seafood influencer Asana Mori(external link) generated strong consumer engagement in September 2026, with four video releases collectively exceeding 1 million views. ASMI […] The post ASMI Partnership Drives…
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New Nutrition Data Provides Comprehensive Look at Wild Alaska Seafood
New nutrition data for commercially important Alaska seafood species is now available on a new technical resources webpage, providing industry members, researchers, marketers, and consumers with the first publicly available […] The post New Nutrition Data Provides Comprehensive…
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Alaska Origin-Focused Promotion Generates $63,000 More Sales in Germany
In summer 2026, Alaska Seafood Marketing Institute (ASMI) partnered with Rewe, Edeka, and Kaufland to promote private label Alaska seafood through an omnichannel retail campaign across five major German cities. […] The post Alaska Origin-Focused Promotion Generates $63,000 More…
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Alaska Sablefish and Pink Salmon Make Waves at Malibu Food & Wine
Alaska seafood took center stage at this year’s Malibu Food & Wine festival, where chefs, media, influencers and food lovers had the opportunity to experience the quality and versatility of […] The post Alaska Sablefish and Pink Salmon Make Waves at Malibu Food & Wine appeared…
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EU CATCH Rules Changes Risk Cutting Off EU from Alaska Seafood
This page will be updated as new information comes available. September 17, 2026 Seafood Industry Calls for Reform of EU CATCH System Advancing EU Efforts to Combat IUU […] The post EU CATCH Rules Changes Risk Cutting Off EU from Alaska Seafood appeared first on Alaska Seafood…
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New Consumer Research Helps Shape Pan-European Alaska Surimi Campaign
Alaska Seafood Marketing Institute (ASMI) is taking a closer look at how European consumers understand and experience surimi as part of a new Pan-European Genuine Alaska Pollock Surimi project designed […] The post New Consumer Research Helps Shape Pan-European Alaska Surimi…
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ASMI and BBRSDA bring Wild Alaska Seafood to SproutsCon
The Alaska Seafood Marketing Institute (ASMI) was proud to participate in Sprouts Farmer’s Market (link to external site) annual conference and vendor showcase, SproutsCon, in Nashville, Tennessee. SproutsCon brings together […] The post ASMI and BBRSDA bring Wild Alaska Seafood…
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ASMI Welcomes Jeff Welbourn to the ASMI Board of Directors
Jeff Welbourn serves as President of Trident USA, leading Trident Seafoods’ North America and Latin America businesses, including Value-Added Operations, Domestic Sales, Commercial Strategy, Research & Development, Product Management, and […] The post ASMI Welcomes Jeff Welbourn…
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Alaska Seafood Tastings a Big Win During World Cup Matches in Brazil
ASMI carried out the World Cup Activation at Arena Globo, located in Parque Ibirapuera, São Paulo, during the FIFA World Cup 2026. The activation combined Alaska seafood tastings with promotional […] The post Alaska Seafood Tastings a Big Win During World Cup Matches in Brazil…
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Japan Survey Reveals “Alaska-made” Label Drives Consumer Appeal
ASMI conducted a consumer survey in Japan in May 2026. The survey targeted men and women aged 20-69, living in Japan, who purchase seafood at supermarkets at least one day […] The post Japan Survey Reveals “Alaska-made” Label Drives Consumer Appeal appeared first on Alaska…