Caribbean Hotel & Tourism Association
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Latest posts
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The Next Competitive Advantage Isn’t More Technology. It’s Better Connected Technology.
*This article is contributed by GAIN, CHTA’s Strategic Partner in 2026. Over the last decade, hotels have invested heavily in technology. Booking engines, revenue management systems, CRM platforms, guest messaging tools, digital check-in, AI assistants. The list keeps growing.…
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6 Warning Signs Your Independent Caribbean Hotel Has Outgrown Its PMS
Changing source markets, labor pressures and increasingly complex resort operations are raising the stakes for Caribbean hotel technology. By Bill Morris*This article is contributed by Maestro PMS, CHTA’s Strategic Partner in 2026. Photo courtesy of Maestro PMS. A property…
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What High-Performing Hotel Operators Do Differently
Every hotel wants to deliver exceptional guest experiences. But some properties are better equipped to do it consistently.
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Effortless Is the New Personal: How AI Can Help Caribbean Hospitality Deliver Seamless Experiences
Travelers come to the Caribbean for the warmth of local hospitality, the connection to culture, and the experiences that create lasting memories. But as travel becomes increasingly digital, guests are bringing new expectations with them.
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CEO’s 2026 Mid-Year Message from CHTA
Dear Members, It is hard to believe that we are already in August. The first half of the year has moved quickly, but it has also been a productive and meaningful period for CHTA and for our industry. Across the region, we continue to see the strength, resilience, and creativity…