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Email Marketing for Agencies
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Latest posts
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Why Test Emails Are a Poor Indicator of Inbox Placement
One of the most common mistakes in email marketing is using an ESP’s “Send Test” feature to evaluate inbox placement. If your test email to your own Gmail or work account lands in Spam, it’s tempting to assume your campaign will too. In reality, a test email is often not the…
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Email Tracking in France and Italy
Email tracking consent requirements for recipients in France and Italy. If you send email to anyone in France or Italy, the way you track opens and clicks has just changed. France’s data protection authority (the CNIL) and Italy’s regulator (the Garante) have both ruled that the…