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Better marketing requires more than smart commercials 27 Oct 2026
The conditions for great agency work are shaped long before an invoice is paid. Laura Forcetti, Director Marketing Services Asia Pacific and Global Marketing Sourcing at WFA, explains why the way brands behave towards their agencies, and how they manage and motivate them,…
Better Marketing Pod Ep. 54: Taide Guajardo on 36 years of brand building and why marketers must market marketing 21 Oct 2026
Marketing has rarely moved faster, which makes it easy to lose sight of the fundamentals. David talks with Taide Guajardo, former Chief Brand Officer, Europe at Procter & Gamble, about what 36 years and four countries taught her about building brands, and why marketers need to…
Premium digital inventory and the US will keep media inflation high through 2027 21 Oct 2026
Digital channels now lead price growth as TV cools, and scarce premium inventory, not advertiser demand, is setting the pace