NextAfter
Nonprofit Fundraising Optimization
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Latest posts
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Nobody Owes You Their Attention: 3 Screenwriting Techniques That Make Fundraising Content Stand Out
Nobody owes you their attention. You have to earn it. Screenwriter and copywriter Amy Harrison shares three techniques from film and TV that help nonprofits stand out when AI makes every message sound the same: finding the “unseen scene” in a familiar cause, using specific…
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NextAfter Minute: Ep 26 | Premium Gifts That Turn Interest Into Impact
Could a relevant premium inspire more generosity? One nonprofit tested offering donors a resource connected to their interests and saw a 57.3% increase in revenue per visitor. The post NextAfter Minute: Ep 26 | Premium Gifts That Turn Interest Into Impact appeared first on…
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NextAfter Minute: Ep 25 | Navigation Matters: A Simple Button, Big Results
Could one small button lead to more donations? A public policy organization added a “Give Monthly” button to its main navigation and saw a 143.8% increase in donation conversion. The post NextAfter Minute: Ep 25 | Navigation Matters: A Simple Button, Big Results appeared first…
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NextAfter Minute: Ep 21 | The One-Step Fix That Boosted Signups by 15.7%
Can removing one step really increase engagement? Franciscan University tested embedding a signup form directly on their homepage—and saw a 15.7% lift in signups. The post NextAfter Minute: Ep 21 | The One-Step Fix That Boosted Signups by 15.7% appeared first on NextAfter .