Internet Marketing NewsWatch
Internet Marketing News, current, unbiassed
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Latest posts
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Building Google Ads dashboard with Claude
The Google Ads dashboard provides marketers with a centralized view of campaign performance, budgets, clicks, conversions, and return on ad spend (ROAS). Analysing these insights helps optimize targeting, manage advertising costs, and improve campaign effectiveness. Search…
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ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy [Guide]
ChatGPT Ads and Google Search Ads represent two evolving approaches to digital advertising. While Google Search Ads target users actively searching for products and services, ChatGPT Ads offer opportunities to reach audiences during AI-powered conversations, creating new…
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What Good GEO Actually Looks Like, November 4 [Webinar]
Generative Engine Optimization (GEO) focuses on improving a brand’s visibility in AI-generated answers on platforms such as ChatGPT, Gemini, and Google AI Overviews. It involves creating authoritative, well-structured, trustworthy content that AI systems can discover,…
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The Traffic Acquisition Blueprint: Use it; sell it if you choose #ad
The Traffic Acquisition Blueprint gives you a low-cost entry point into a proven traffic system And it gives you a simple way to resell your own ready-made traffic product. If you (and, optionally, your clients) need a low-cost entry point into a proven traffic system, The…
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Google Search news with platform properties, multimodal Search & AI Features [Podcast]
Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Search news with platform properties, multimodal Search & AI Features’. The Google team says, “In this episode of Google Search News, John Mueller shares major updates…
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Is GPT-6 Astra Going To Change Marketing Forever? [Video]
GPT-6 Astra can help marketers transform marketing through advanced reasoning, research, content creation, customer insights, and campaign planning. Its ability to analyze complex information and support strategic decision-making makes AI a valuable partner in building smarter,…
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Getting YouTube Views Is Changing: What Marketers Need to Know [Podcast]
Maximizing YouTube views in 2026 and beyond requires a combination of AI-driven content strategies, compelling titles and thumbnails, audience-focused storytelling, and consistent publishing. Understanding viewer behaviour, optimizing for YouTube search, and creating engaging…
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MOZ on Analyzing Server Logs for AI Search
Analyzing server logs helps marketers understand how AI search crawlers access, crawl, and interpret website content. It reveals crawling issues, indexing gaps, and opportunities to improve website visibility in AI-generated search results. MOZ contributor Zach Chahalis has…
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Surviving the Biggest Search Apocalypse in 20 Years [Video]
Semrush has published a new video, ‘Surviving the Biggest Search Apocalypse in 20 Years’. The Semrush team says, “ChatGPT went from 100 million to over 800 million weekly users in two years, and people are getting their answers inside AI tools instead of clicking through to your…
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Similarweb features seven strategies to win the digital shelf
Similarweb contributor Ida Lorenz has published an article featuring seven strategies to win the digital shelf. She says, “Your product could be the best in its category. But if a shopper searching “protein bar with no added sugar” can’t find it in the top results on Amazon,…
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Semrush on managing SEO on a large website
Managing SEO on a large website requires a scalable approach that combines technical SEO audits, automated monitoring, content optimization, internal linking, and crawl-budget management. Businesses must establish consistent SEO workflows, fix sitewide issues at the template…
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Regain Control Of Google Ads: Better Tracking, Clearer Proof Of ROI [Guide]
Google Ads in 2026 is increasingly driven by AI-powered automation, Smart Bidding, and data-led campaign optimization. Marketers must prioritise accurate conversion tracking, lead quality, budget control, and transparent ROI measurement to ensure advertising spend delivers…
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State Of Agentic AEO For 2027: What’s Scaling & What’s Stalling, December 2 [Webinar]
Agentic AEO (Answer Engine Optimization) in 2027 will focus on optimizing digital content not just for AI-generated answers but also for autonomous AI agents that search, evaluate, and recommend information on behalf of users. Businesses will need structured, credible,…
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How often to run AEO prompt tracking: A cadence guide [Guide]
AEO (Answer Engine Optimization) prompt tracking helps marketers monitor how frequently their brands appear in AI-generated answers across platforms such as ChatGPT, Google AI Overviews, and Perplexity. By tracking relevant prompts, brand mentions, competitor visibility, and…
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The Fastest Way to Measure Traffic Lost to AI Overviews [Video]
Google’s AI Overviews are changing how users discover information by providing AI-generated answers directly on search results pages, potentially reducing clicks to websites. In 2026, businesses must focus on high-quality, authoritative content and AI search visibility to…
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MarTech highlights six mistakes to avoid with AI-powered performance marketing
AI-powered performance marketing uses machine learning, predictive analytics, and automation to optimize advertising campaigns, improve audience targeting, and maximize conversions. In 2026, marketers can leverage AI for real-time bidding, personalized ad creatives, budget…
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What can you actually put in a URL 🐔? [Podcast]
Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘What can you actually put in a URL 🐔?’. The Google team says, “Can you put a chicken emoji 🐔in your domain name? What about your URL path? What about non-English characters?…
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If I Lost All My Followers, Here’s How I’d Start Over [Video]
HubSpot has published a new video, ‘If I Lost All My Followers, Here’s How I’d Start Over’. The HubSpot team says, “73% of marketers say it’s harder to stand out organically than it used to be (HubSpot’s 2026 State of Social Media report). So “post more” isn’t the fix. In this…
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TMRE Continued 2026, November 4 [Webinar]
TMRE Continued 2026 explores emerging developments in market research, consumer insights, and marketing intelligence. It highlights how businesses can leverage AI, evolving consumer behaviour, and advanced research methodologies to make smarter decisions and build more effective…
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How to Make Your Product Better Without Changing It [Podcast]
The latest Ahrefs Podcast episode is titled ‘ How to Make Your Product Better Without Changing It’ featuring Nir Eyal. The Ahrefs team says, “If you work in marketing, part of what you make is what people believe before they try the product. Nir Eyal, author of Hooked and…