Metadata blog
B2B paid media: benchmarks, playbooks and what the agents are doing, from Metadata.
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Latest posts
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What is a good CTR for B2B ads?
B2B ad CTR ran 0.67% on LinkedIn, 0.79% on Facebook and 6.33% on Google Ads across 314 advertisers in Metadata's 2026 benchmark of $57.6M of 2025 spend.
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What LinkedIn Ads Cost in 2025: $202 a Lead Across 138 B2B Advertisers
LinkedIn ads cost a median $202 per lead, $63.19 CPM and $9.39 CPC across 138 B2B advertisers in Metadata's 2025 benchmark of $57.6M in ad spend.