Neal Schaffer Official Site
Fractional CMO, Author & Speaker | Advice on Digital / Content / Influencer / Social Media Marketing
- Website
- nealschaffer.com · all feeds from this site
- Feed URL
https://nealschaffer.com/feed/
Read it in your FeedListing reader
Or add to: Feedly Inoreader Raw feed
Latest posts
-
TikTok Marketing: How Your Business Should Approach TikTok in 2026
For four years, the loudest question about TikTok was whether the app would still be here next year. That question is settled. In January 2026, TikTok’s US operations moved into a new entity, TikTok USDS Joint Venture LLC. The company says it serves more than 200 million…
-
AI Marketing Statistics: 24 Numbers That Actually Matter in 2026
Ninety-five percent of B2B marketing teams now use AI-powered marketing applications, which means adoption stopped being the interesting question a while ago. What matters in 2026 is whether any of it moves a number your CFO cares about. I work as an Adobe Express Ambassador, a…
-
LinkedIn Marketing Strategy: How to Build One That Actually Brings In Business
LinkedIn has come a long way from the days of being a job search site. It is now a good place to see and be seen, exchange ideas, and build a business. From what I have seen, though, most people still treat it as a stiffer version of Instagram. They post whatever they happen to…
-
Is Blogging Still Relevant in 2026? What My Own Traffic Says
You are deciding whether to keep paying for a blog, or whether to start one at all. Fair question to ask right now. From what I have seen across my own site and my clients’ sites, Google traffic is down almost everywhere. AI answers now sit above the results. And half your feed…
-
Email Marketing Best Practices for 2026: A Fractional CMO’s Guide
You already know email works. What you probably cannot say is which of the twenty things you have been told to do actually moved anything on your own list. I can, for mine. Some of that advice held up against ten months of my own send data. One piece of it, the piece almost…
-
Content Decay: What Cutting My Blog From 1,600 Posts to 700 Taught Me
You have a post that used to bring in traffic every month. It still ranks. You have not touched it. And the visits keep sliding anyway, a little at a time. Then one day you look at the chart and realize the page lost half its audience while you were busy publishing new things.…
-
How to Monetize a Blog: The 7 Revenue Streams, and Which Ones Fit a Business
Most advice on how to monetize a blog is written for someone who wants the blog to become their job. If you already run a business, and the blog exists to feed that business, that advice points you at the smallest revenue stream on the list and calls it the first step. I have…
-
Email Open Rate: What Yours Actually Means in 2026 (With 11 Months of My Own Data)
Look up the average email open rate today and you get two completely different answers depending on who you ask. MailerLite, working from 3.6 million campaigns sent through late 2025, reports a median of 43.46%. Campaign Monitor’s knowledge base puts the all-industry average at…
-
Link Building in 2026: What 700 Posts Taught Me About Earning Links
Ask ten SEO companies how to build links and you get roughly the same answer. Make something great. Email people about it. Then you look at the backlink profiles those companies spent fifteen years building, and the advice starts to sound like a millionaire telling you to invest…
-
What Is the Creator Economy, and What Does It Change About Your Marketing?
Ask ten marketers what the creator economy is and you will get ten answers. Half of them describe a market size. The other half describe influencer marketing wearing a new name tag. Neither answer tells you what to do differently on Monday morning. This post is written for…
-
Facebook Engagement Posts: What Actually Works in 2026 (and What Meta Quietly Demotes)
You wrote a post built to get comments. It asked a question, it had a decent photo, and it landed four likes. Two came from people who work with you. Then you searched for Facebook engagement post ideas, found a list of eighteen of them, and half the list told you to ask people…
-
UGC Marketing: How to Find the Customer Content You Already Have and Ask for the Rest
Right now someone is posting about your brand. They did not tag you, they did not use your hashtag, and your notifications will never show it to you. Search your own brand name on X and you will find them. That gap sits at the center of UGC marketing and almost nobody plans for…