Virtuous Software
The Responsive Fundraising Platform
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Latest posts
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How Nonprofits Can Use the Emerging Trend of Giving Circles to Augment Their Fundraising
TL;DR Most fundraisers know the feeling. Donor counts are shrinking, acquisition costs keep climbing, and the same small group of loyal supporters is asked to carry more every year. Meanwhile, […] The post How Nonprofits Can Use the Emerging Trend of Giving Circles to Augment…
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How Virtuous Is Supporting Nonprofits This Giving Season
TL;DR From November (or earlier) through January, fundraising teams are processing donations, sending receipts, tending donor relationships, and getting ready for year-end. Wondering whether your software will hold up shouldn’t […] The post How Virtuous Is Supporting Nonprofits…
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Introducing the Unified Donor Portal for Virtuous Raise
TL;DR: Your donors want to stay connected to the causes they care about. And when it comes to managing their giving, the experience should be simple. That’s why we’re introducing […] The post Introducing the Unified Donor Portal for Virtuous Raise first appeared on Virtuous…
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Introducing Virtuous Mobile App 2.0: Fundraising on the Go, Made Easier
TL;DR: Fundraising doesn’t always happen behind a desk. For major gift officers and field fundraisers, some of the most important work happens between donor meetings, on the road, or during […] The post Introducing Virtuous Mobile App 2.0: Fundraising on the Go, Made Easier…
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Get a Clearer Picture of Your Recurring Giving With the New Virtuous Raise Dashboard
TL;DR: How healthy is your recurring giving program? Are you gaining recurring donors faster than you’re losing them? And how much revenue can you expect from your current recurring gifts? […] The post Get a Clearer Picture of Your Recurring Giving With the New Virtuous Raise…
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How to Adopt AI Without Losing Donor Trust
TL;DR AI is making it easier for nonprofits to personalize donor communications, analyze information, and complete work that once required significant time and effort. But as these tools become more […] The post How to Adopt AI Without Losing Donor Trust first appeared on…
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How to Evaluate and Design Your Nonprofit Tech Ecosystem
Evaluating software, connecting systems, and deciding whether to fix or replace what you have are decisions a nonprofit team has to make. If you’ve ever sat through a demo and […] The post How to Evaluate and Design Your Nonprofit Tech Ecosystem first appeared on Virtuous…
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Moves Management Was Never About the Moves
TL;DR: Every development director I have ever met can recite the four stages without looking up from their coffee. Identification. Cultivation. Solicitation. Stewardship. Moves management. The framework predates the CRMs […] The post Moves Management Was Never About the Moves…
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8 Helpful Giving Tuesday Email Examples to Inspire Your Campaign
End-of-year bustle doesn’t always lend itself to getting creative in fundraising campaigns. But when Giving Tuesday rolls around, sending out the same copy/pasted emails from last year just won’t cut […] The post 8 Helpful Giving Tuesday Email Examples to Inspire Your Campaign…
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The AI Engagement Planner in Momentum: A Strategy for Every Donor in Your Portfolio
TL;DR: The Portfolio Problem Most MGOs carry a mental shortlist of around 20 donors. Those are the relationships that get consistent attention. Everyone else in the portfolio, mid-level donors, lapsed […] The post The AI Engagement Planner in Momentum: A Strategy for Every Donor…
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DAF Day 2026: 7 Reasons Your Nonprofit Should Join the Movement
You’ve probably heard of Giving Tuesday. But have you heard of DAF Day? DAF Day is a new national day of giving that promotes the use of donor-advised funds (DAFs) […] The post DAF Day 2026: 7 Reasons Your Nonprofit Should Join the Movement first appeared on Virtuous Software .
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What to Expect: Everything You Need to Know About Migrating to Virtuous CRM+
TL;DR So, you’re thinking about switching to Virtuous CRM+. Whether you’re… → Coming from a legacy CRM that you can’t wait to shed → Or still questioning if it’s even […] The post What to Expect: Everything You Need to Know About Migrating to Virtuous CRM+ first appeared on…
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Introducing Wealth Scoring in Momentum: A Capacity Profile for Every Donor
TL;DR: A Different Approach to Wealth Screening All gift officers strive to know their donors personally…what they care about, why they give, important personal details about their lives. But at […] The post Introducing Wealth Scoring in Momentum: A Capacity Profile for Every…
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How to Launch Planned Giving at Your Nonprofit
TL;DR: Planned giving has a reputation problem at smaller nonprofits. It sounds like something universities and hospital systems do, with a dedicated officer, outside counsel, and a glossy brochure explaining […] The post How to Launch Planned Giving at Your Nonprofit first…
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What is the Best AI Email Marketing Software for Nonprofits? – Top 5 Choices
TL;DR: Let’s be honest: Adding someone’s name to the front of an email doesn’t really count as “personalized” anymore. We’ve all been on the receiving end of those emails. And […] The post What is the Best AI Email Marketing Software for Nonprofits? – Top 5 Choices first…
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What Role Does Texting Play in the Responsive Fundraising Toolkit?
TL;DR Today’s donors interact with organizations across many different places: email, direct mail, websites, events, social platforms, phone calls, and increasingly, text. Keeping up with that requires a plan. Responsive […] The post What Role Does Texting Play in the Responsive…
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Introducing Generative AI Emails in CRM+ Powered by Momentum
TL;DR: The Blank Page Problem Writing personalized donor outreach is one of the most time-consuming parts of a fundraiser’s day. Every email means pulling up giving history, remembering the last […] The post Introducing Generative AI Emails in CRM+ Powered by Momentum first…
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The Twenty You Know: What Happens When Donor Knowledge Stops Being Rationed
TL;DR Years ago I sat in a conference room with a printed list of names a model had ranked. That work eventually became two patents. At the time it was […] The post The Twenty You Know: What Happens When Donor Knowledge Stops Being Rationed first appeared on Virtuous Software .
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How to Spark Growth in Your Recurring Giving Program
TL;DR According to data from the Center for Sustainable Giving…. Plenty of recurring giving programs hit the same wall. The gifts keep coming in, retention looks healthy on paper, and […] The post How to Spark Growth in Your Recurring Giving Program first appeared on Virtuous…
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12 Ultimate End of Year Giving Campaign Ideas for Nonprofits
TL;DR End of year giving is the heaviest stretch of your fundraising year. But we all know it’s also one of the toughest times to focus and get creative. By […] The post 12 Ultimate End of Year Giving Campaign Ideas for Nonprofits first appeared on Virtuous Software .