Sterling Sky Inc
Sterling Sky Inc was founded by Joy Hawkins, a Google My Business Product Expert
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Latest posts
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Who Updates Google Information? Why Google Keeps Changing Your Business Hours or Name and How To Fix It
Wondering “who keeps updating my Google Business Profile (formerly Google My Business) listing”? In most cases, edits to your Business Profile are typically coming from one of four sources: publicly-available information – like your official business website or social profiles…
- 10-Step Local SEO Audit Checklist to Boost Small Business Rankings
- Local SEO Updates 2026: Is Your Traffic at Risk?
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Google Maps Spam Is Out of Control: Here’s How to Fight Back
This is my official guide to help other users know how to get better at fighting spam that appears on Google Maps and within the 3-pack on Google Search. It is no secret that spam is a problem with Google. However, over the last couple of years, it does seem that spam-fighting…
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Google’s 2025-2026 Core Updates Are Destroying Local Businesses
What would you do if Google deleted 90 percent of your organic traffic overnight? That might sound like a hypothetical horror story, but over the last three months of performing deep site audits, it is a reality we have seen play out repeatedly. We are seeing a trend where…
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The #1 Checklist to Optimize Your Google Business Profile
One of the ways to improve your local SEO ranking is by optimizing your Google Business Profile (GBP). While it might seem like a simple task, small oversights—like selecting the wrong category—can severely impact your visibility in local searches. In fact, choosing the right…
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How to Move a Google Business Profile to Another State or New Location
Moving your business means more than changing the address on your website. You also need to update your Google Business Profile (GBP) so customers can find your new location on Google Search and Maps. For most businesses, Google recommends updating the address on the existing…
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How to Add & Remove Managers from Your Google Business Profile
TL;DR on how to add/remove managers from GBP Only owners can add or remove users on a Google Business Profile (GBP); managers can only remove themselves. Owners and managers have similar permissions, with managers unable to remove the profile or manage other users. To add or…
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Does the URL You Link to in Google My Business Impact Ranking in the Local Pack?
This is a question I get pretty frequently in the Local SEO community: What URL should I link my GMB listing to? The homepage? A location page? Something else? We wanted to test & measure how the Google My Business landing page impacted ranking in the local pack (3-pack). Does…
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Why Is Posting Currently Turned Off On Google Reviews? The Data And The Patterns Behind It
When posting is currently turned off on Google Reviews, Google may temporarily prevent users from submitting new reviews for a business. If you’re seeing “Posting reviews is turned off for this place,” you’re not alone. Over the last ~60 days, I’ve watched this hit multiple…
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Is Google Calling Me or Is It a Scam? How to Tell
Yes, Google does legitimately call businesses, but Google does not make unsolicited automated sales calls or ask you to pay to maintain, verify, or reinstate a Google Business Profile. Google may call to confirm business information or help a customer make a booking or inquiry.…
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How to Remove Bad Reviews From Google Business Profile
Getting a negative review on your Google Business Profile, previously known as Google My Business, can be one of the most frustrating parts of being a business owner. Understanding how to remove bad reviews from Google is important for protecting your business’s online…