ExchangeWire.com
ExchangeWire provides global data and insight on media, marketing and commerce
- Website
- exchangewire.com · all feeds from this site
- Feed URL
https://www.exchangewire.com/feed/
Read it in your FeedListing reader
Or add to: Feedly Inoreader Raw feed
Latest posts
-
You Can Put a Price on Privacy
Julie Austin, chief commerce officer at VML, looks at the data value exchange, and if consumers are questioning whether they're receiving a fair share of what they help create… The post You Can Put a Price on Privacy appeared first on ExchangeWire.com .
-
xpln.ai Appoints Regional Chief Commercial Officers to Drive Next Phase of International Growth
xpln.ai, the leading attention intelligence platform for advertisers, today (3rd November, 2026) announced the promotions of Dominic Di Talamo and Massi Mekla to newly created roles that focus on further regional expansion. Di Talamo becomes chief commercial officer for northern…
-
Silverstone Appoints Fifty as Media and Audience Intelligence Partner
Silverstone, the home of British motorsport, has appointed Fifty as its new strategic media and audience intelligence partner to accelerate its transformation from iconic racing circuit into a year-round destination. The partnership will give the legendary motorsport venue…
-
Adform Strengthens Publisher Business with Appointment of Tom Peruzzi
Adform, the integrated advertising platform built for the agentic age, today (3rd November, 2026) announced the appointment of Tom Peruzzi as senior vice president, Publishers, effective November 2, 2026. The appointment marks a strategic investment in Adform's global Publisher…
-
IAB Europe Reveals Growing Retail Media Measurement Gap
IAB Europe, the leading European-level industry association for the digital advertising industry, has today (3rd November, 2026) released the third edition of its Attitudes to Retail Media Report, revealing how Retail Media is becoming an established part of advertisers'…
-
BIGO Ads Ranks No. 7 Globally in Android Gaming inAppsFlyer’s 2026 Performance Index
BIGO Ads, the deep learning-based advertising platform under JOYY Inc., ranked No. 7 globally in the Android Gaming Overall Power Ranking in the AppsFlyer Performance Index 2026. The platform earned 11 placements across gaming and non-gaming Power Rankings, spanning global [...]…
-
Digest: Amazon Ad Revenue Nears $20bn Per Quarter; Walmart Brings Shopper Data to Vibe’s CTV Platform
In today’s ExchangeWire news digest: Amazon’s ad revenue nears $20bn a quarter as it bets on an AI buying agent, Walmart brings its shopper data to Vibe’s self-serve CTV platform, and Reach titles suffer the steepest audience falls among the [...] The post Digest: Amazon Ad…
-
Azerion & Starcount Partner to Combine Spend Data with Omnichannel Precision
Omnichannel advertising platform Azerion has partnered with consumer behaviour data specialist Starcount in a move that fuses consumer spending data with full-funnel media activation. The collaboration provides advertisers and agencies with new precision tools to reach target…
-
VIOOH Partners with JCDecaux in the Baltics to Bring Programmatic DOOH Buying to Estonia, Latvia & Lithuania
Today (3rd November, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with JCDecaux in the Baltics, the leading outdoor advertising company in the market, bringing premium digital inventory across…
-
OpenX Appoints Robert Horler as Chief Executive Officer
OpenX, The Intelligent SSPTM, announced the appointment of Robert Horler as chief executive officer. Horler will lead OpenX into its next phase of growth, focusing on the evolution of programmatic advertising through buyer-direct relationships, AI-enabled solutions, and…
-
Vend Advertising Chooses Kevel as Commerce Media Technology Partner
Vend Advertising, the commerce media arm bringing together some of the Nordics' strongest marketplaces – including Blocket, Bytbil, FINN, Tori, Oikotie, Bilbasen, and DBA – today (2nd November, 2026) announced a partnership with Kevel, the ad tech infrastructure enabling…
-
Screencore & Pixalate Build on Long-Standing Collaboration to Strengthen Programmatic Traffic Quality
Screencore, a programmatic advertising technology company connecting advertisers and publishers across digital channels, is highlighting its long-standing collaboration with Pixalate, a global platform for ad fraud protection, privacy, and compliance analytics. Over the course…
-
Data Strategy Longevity is a Top Concern for 9 Out of 10 UK Marketing Leaders
New findings released today (2nd November, 2026) by Blis, part of T-Mobile Advertising Solutions, have highlighted marketing decision-makers’ concerns about the ongoing ability of their data strategies to keep pace with market demands. The research, conducted for Blis by Sapio…
-
Digest: Affle to Buy Perion; DoorDash Makes $17bn Offer for Instacart
In today’s Digest, we cover Affle agreeing to acquire Perion in a USD$420m all-cash deal, DoorDash making a USD$17bn offer for Instacart in a grocery delivery mega-deal, and Alphabet shares falling 13% in a record USD$500bn rout as AI spending [...] The post Digest: Affle to Buy…
-
The Stack: Ads & Acquisitions
This week, the race to monetise AI gathered pace, with major technology and advertising players investing in new capabilities, expanding their businesses and rethinking the future of consumer relationships. In today’s MadTech Daily, we discuss Google generating $100bn in…
-
Intent IQ Helps The Independent Increase Revenue by Nearly 30% Across ID-less Inventory
Intent IQ, a leader in identity resolution, today (29th October, 2026) announced results from its partnership with The Independent, a leading international digital news publisher. Using Intent IQ's Bid Enhancement solution, The Independent increased revenue by nearly 30%, CPMs…
-
Chilling New Halloween Campaign From Cheetos Makes All-Time Top 10 Scariest Ads
A new Halloween campaign for Cheetos is one of the top 10 scariest ads of all time, according to new data from DAIVID, the creative and media intelligence engine. "Man At The Bottom Of The Bag", which features a woman being [...] The post Chilling New Halloween Campaign From…
-
VIOOH Partners with Adams Outdoor to Expand Programmatic Access to Digital Billboards Across the US
Today, (29th October, 2026) VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Adams Outdoor Advertising, one of the nation's largest out-of-home media companies, expanding programmatic access to premium…
-
Financial Times Recognises Tappx for Sustained Growth in Europe
Tappx, a leading ad tech company offering multi-platform digital advertising solutions, ranks first among Spanish companies and third Europe-wide in the Advertising & Marketing category of Europe’s Long-Term Growth Champions 2027, a list prepared by the Financial Times in…
-
Fortune Greece 40 Under 40 for 2026: Markapp’s Sotiris Oikonomou
Fortune Greece has named Sotiris Oikonomou, founder and managing director of MarkApp, to its 40 Under 40 list for 2026, the magazine’s annual selection of the new generation of Greek business leadership. The recognition arrives in the same month that VideoWeek’s [...] The post…