Revfine.com
Optimising Revenue
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Latest posts
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Why Your Busiest Nights May Miss Revenue Opportunities
Your hotel sold out weeks in advance. Great news, right? Not necessarily. A sold-out night looks like a win on an occupancy report. But what if you could have charged $50 more per room if you'd known demand was going to pick up closer to arrival? That's the problem with relying…
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Hotel Pricing: Know When to Act and When to Leave It Alone
It looks like next Saturday at your hotel will be quiet. Then three bookings arrive before breakfast. Do you raise the rate, wait for more, or check what the hotel down the road is charging? Hotel pricing gets easier when you know which signals that could influence your rates…
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Hotel Tech Trends 2027: Three Shifts Revenue Managers Should Know
Your pricing decisions are only as good as the data behind them. Heading into 2027, three shifts in hotel technology will change how that data reaches you, how quickly you can act on it, and where you can find new revenue. Here's what each trend means for your role and how to…
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What Is TikTok GO for Hotels and What It Means for Bookings
TikTok GO is TikTok's in-app booking feature that lets users discover and book hotels, attractions, and tours without leaving the platform. For hotels, it is a new discovery surface, not a new distribution channel. Every reservation still routes through a partner OTA. That…
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What Is Agentic Hotel Booking and How Should Hotels Prepare
Agentic hotel booking is a reservation made by an AI agent that searches, compares, and books a room for a traveler, who approves the final payment. The traveler still reviews the terms and authorizes payment. With Google's AI Mode now offering hotel checkout for eligible U.S.…
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What Is Hotel RGI and Why a Good Score Can Mislead You
RGI, or Revenue Generation Index, measures your hotel's RevPAR against the average RevPAR of your competitive set, market, or submarket. It tells you whether you are winning or losing revenue share in your market, which absolute RevPAR alone cannot show. The number only becomes…
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Do Revenue Managers Still Matter In The Age Of AI Pricing?
Question for Hospitality Industry Expert Panel As AI outpaces humans on pricing and forecasting, which revenue management skills still need human judgment, and how should we hire, train and value talent? (Question by Ric van Holthe tot Echten) Our Hospitality Expert Panel…
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How Are Hotels Winning Visibility In AI-Generated Search Answers?
Question for Hotel Marketing Industry Expert Panel How are hotels earning a place in ChatGPT, Perplexity and Gemini answers rather than SEO rankings, and how is this impacting the booking funnel? (Question by Daniel Zelling) Our Hospitality Expert Panel Daniel Zelling - Managing…
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How to Use Artificial Intelligence in the Hospitality Industry
Artificial intelligence is moving from hotel chatbots and forecasting tools into booking, operations, guest service, marketing, and employee workflows. For hospitality businesses, the opportunity in 2027 is not simply to use more AI, but to connect it safely to accurate data,…
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23 Key Technology Trends Emerging in the Travel Industry in 2027
Technology is crucial to the tourism and travel industry, helping businesses with day-to-day operations while improving the customer experience. For this reason, hotels, airlines, restaurants, and other companies must keep up with the latest technology trends within the travel…
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What Makes a Hotel PMS Ready for AI Agents?
An AI-ready PMS is a property management system that AI agents can read from and act on safely through documented interfaces, controlled permissions, and an audit trail. The real test is not whether your PMS advertises AI, but whether an authorized agent can reach live hotel…
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Is AI Being Overhyped Or Misapplied In Hotels?
Question for Hospitality Industry Expert Panel Where is AI misapplied or overhyped in hotels, mistaking novelty for value or solving non-problems? What's the most expensive lesson the industry won't admit? (Question by Daniel Zelling) Our Hospitality Expert Panel Daniel Zelling…
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Hotel Algorithmic Pricing Antitrust Risk Starts With Data, Not AI
Hotel algorithmic pricing antitrust risk is real but specific. It arises when pricing software that competing hotels share stops informing each property's rates and starts coordinating them. Using a revenue management system (RMS) is lawful, yet federal appeals courts now…
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The Guests Worth 18x More: Why Most Hotels Can’t Name Them
In a Bookboost analysis of more than six million guest records from European mid-market properties, guests with ten or more stays generated around 5,000 euros in cumulative revenue on average, while guests who stayed once averaged about 284 euros. That is an 18x gap between the…
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Burn the Budget Template: The Case for a Blank Canvas
Hotel budget season often begins with last year's numbers, a modest growth target, and familiar assumptions carried forward without much scrutiny. That approach feels efficient, but it can preserve outdated habits, hidden inefficiencies, and missed revenue opportunities.…
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How Revenue Management Helps Hotels Navigate Uncertainty
Hotel budgets provide a roadmap for the year ahead, but the market rarely follows that plan exactly. Demand shifts, booking patterns change, competitive pressures evolve, and new opportunities emerge. Revenue management helps hotels respond by connecting budget assumptions with…
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Customer Lifetime Value (CLV) in Hotels Beyond Booking Revenue
Customer Lifetime Value (CLV) estimates the economic value a customer generates across their full relationship with your hotel, rather than from one reservation. For commercial decisions, CLV is useful only when you calculate it by segment and distinguish lifetime revenue from…
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ChatGPT Hotel Ads Explained Before the Auction Heats Up
ChatGPT hotel ads are paid placements shown while travelers research, compare, and plan trips through conversation. What began as a small 2026 pilot has quickly become a global advertising channel, with hotel brands and OTAs already competing for travel demand. Hotels now need…