Boutique PR for Ambitious Companies
Inc. Magazine Power Partner. Boutique PR Agency for Consumer Products & Platforms specializing in fast growing & regulated industries. Los Angeles based.
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Latest posts
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PR Statistics for Your PR Strategy in 2027
Key Takeaways 73% of PR professionals say Generative Engine Optimization (GEO) is at least somewhat important to their communications strategy, yet 29% say no one owns it. Gartner predicts PR and earned media budgets will double by 2027 as public LLMs reshape how people discover…
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Consumer Brand Trust Trends for 2027
What leaders need to understand now Key Takeaways Trust is now checked, not just felt. Shoppers, and the AI they ask to shop for them, test a brand’s claims against evidence before they buy. You can’t buy your way into the answer. Earned media drives 84% of AI citations and paid…
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Avaans Media Recognized as a 2026 Inc. Power Partner Award Winner for Fourth Consecutive Year
The annual Inc. Power Partner Awards recognizes B2B companies that provide essential services and expertise to help businesses grow LOS ANGELES, Oct. 20, 2026 – Avaans Media, the Los Angeles-based boutique PR firm for regulated and emerging brands, has been named a 2026 Inc.…
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What Startups Need from a Pre-IPO PR Partner in 2027: Lessons from 50 Listings
Over the past few years, the IPO market has been anything but predictable. Windows open, close, reopen, then narrow again. Yet companies continue to list, and patterns are emerging. Looking across roughly 50 recent startup listings, one thing is clear. The companies that…
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What to Look for in a Tech PR Agency in 2027
Key Takeaways Industry expertise means your stage as well as your sector. Look for an agency that understands venture funding cycles, board dynamics, and the scrutiny that comes with growth. Judgment and measurement separate strategy from activity. A strong agency challenges…
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Mastering the Art of Consumer PR in 2027
Key Takeaways Consumer PR is reputation engineering. In an AI-shaped media ecosystem, earned media, thought leadership, and brand mentions influence both human perception and AI visibility. PR and marketing serve different growth functions. Marketing drives transactions.…
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How Do DTC Brands Use PR to Compete With Marketplace Lookalikes?
A few years ago, a client came to us with a problem. His home goods brand took off during the pandemic. He’d invented the product category, and he’d chosen to stay off Amazon to protect his margins and keep a direct relationship with his customers. But shoppers looking for what…
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How Brand Authority Shows Up on Your Bottom Line
A CMO at a growth-stage consumer brand once shared their agency’s monthly report with me before we started working together. It ran 14 well-designed pages of clips, circulation numbers and AVE calculations. I asked, “Which of these moved a conversation with a retail buyer, an…
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PR Is the E-Commerce Growth Lever Your Ad Account Can’t Show You
How does PR support e-commerce growth beyond paid ads? A regulated consumer product e-tailer we’ve worked with for 2 years hit its most interesting data point 12 months into a new phase of the relationship. When paid ads went live, the team braced for the usual side effect:…
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How Does PR Help Consumer Platforms Differentiate in a Crowded Category?
PR helps consumer platforms stand out by establishing credible buying criteria, earning independent coverage, and giving search engines and AI tools a clearer account of what makes the platform different. On March 3, 2026 the FDA sent warning letters to 30 telehealth companies…